Largo.ai, an AI-driven analytics platform for the film, television and advertising industries, has established strategic alliances with London and Rome-based Light Pictures.

The deal announced in Cannes will see the formation of “the world’s first fully automated film sales, production and finance company”, combining Largo.ai’s patented data-driven technology with Brilliant’s film slate and expertise.

The brilliant current pipeline includes the second postwar drama directed by Bille August (“Pelle the Conqueror”, “Best Intent”), a documentary about Guillermo del Toro (“Pan’s Labyrinth, “Pan’s Labyrinth,” “The Shape of Water”) and Roland Joffe’s new chief, Roland Joffe (“The Mission, The Mission, The Killing Fields”). Slate will leverage insights backed by Largo.AI’s data to “optimize productivity and improve its strategic positioning to ensure maximum commercial success.” ”

Largo.ai recently received $7.5 million in investment among the company's latest backers as it shut down its Series A financing. Largo.ai partnered with Swiss Technical University in 2020, and Ecole Polytechniquefé dérale de Lausanne (EPFL) has partnered with over 600 companies, including multiple Hollywood studios and large agencies.

“We have been following the trajectory of Sami and Largo.ai since its early inception,” said Sean O'Kelly, chairman of Brilliant Pictures. “As one of the earliest pioneers of AI-assisted filmmaking, their technology is ahead of the curve. We have seen and tried out the unlimited potential and value it can add as an aid tool to support and enhance our human and creative instincts.”

"For us, it's about making better content in a faster, more dangerous way. We are proud to take it to the next level through our partnership. We want to set new standards for AI-assisted filmmaking to embrace the future while respecting creative creative contributions to make Cinema Magic."

“We are excited to be working with Sean and Marc on great photos with Sean and Marc, who share our vision to push the boundaries of AI-assisted filmmaking. With decades of experience and the legacy of award-winning films, Brillirrts Printers Problts can set a blueprint for new standards of filmmaking,” added Sami Arpa Arpa. “This marks a key point in the adoption curve within the industry. As we embark on this journey in 2020, there was fear and hesitation about the role of AI in filmmaking. Over the past two years, as technologies such as Chatgpt have been embedded in our daily lives, people are now gradually falling into a part of the holistic and symbolic part of it.”

Largo.ai will be powered by AI Insights at this year's 2025 Cannes Film Festival, powered by AI Insights.