Has Hollywood reached the peak of AI delusion? This awards season, in Karla Sofía Gascón Emilia Pérez- Singing for Gascon - in Brady Corbet BarbariansTo improve the pronunciation of Adrien Brody and Felicity, Jones' Hungarian language dialogue.

Strong opposition to the secondary and technological application of AI – in both cases, the full participation and approval of the artists involved – illustrates a widespread view within the film industry and the public, AI is a threat work and artistic integrity. The AI ​​zero tolerance policy has become fashionable for celebrities, and the publisher of Robert Downey Jr. has slapped the "AI-free" label on the movie, which is equivalent to a guarantee of moral behavior of "no animal harm." Adam Elliot Snail Memoirs (This year's Animation Oscar nominee) Never cheer for it.

But behind the scenes, things may be changing, and the industry's AI fear and disgust is turning into something more positive and optimistic.

“It’s incredibly exciting now that many filmmakers and artists are all about what these new tools can do if used correctly,” said Scott, co-founder and co-CEO of Los Angeles-based AI.com. ·Scott Mann said. A company specializing in foreign language dubbing. “But people are afraid to talk about it because what’s going on? Barbarians. ”

Perfect collaboration with German director Tom Tykwer Lightthe opening night movie of Berlin Nall, uses its "Immersive Dubbing" AI Tech to produce an English version of the movie. Mann said Berlin audiences will see the "original, German version of the original version". Perfect and XYZ movies have gained the right to English flavors and will offer them to buyers of the European film market in Berlin. (Beta Cinema sells international rights to Light)

Traditional dubbing requires changing the dialog box in the translation script to match the original lip movement. Flawless AI Tech adjusts the lip movements of the original actor's performance to synchronize with the voiceover dialog recorded in another language by the original actor or the performer of the local language. It is different from the "voice cloning" technology used Barbarians and Emilia Péreza respirator from the Ukrainian AI Group, which uses recordings of actor performances and converts digitally, allowing Gascón to hit higher notes, for example, Brody or Brody wraps his tongue around the Hungarian őő.

Perfect technology is driving its technology to promote global audiences of international films, especially the harder Arthouse appeals to more mainstream films. Independent producer/distributor XYZ Movie (Raid,,,,, blackberries) A series of domestically released foreign-style titles that are planning to start with Swedish science fiction thriller Look at the sky (Also known as UFO Sweden), including French comedy thriller Vincent must die and South Korea's action strike smuggler.

"The filmmakers are excited because it means their films (will never get American drama releases) will be seen more widely," Mann said.

As Mann desire points out, flawlessly, a deal with SAG-AFTRA was reached to ensure its use of technology is consistent with the guild. In a speech to Davos on January 21, the company was checked by the name of SAG-AFTRA chief negotiator Duncan Crabtree-Ireland, taking AI as an example, the company designed to "serve human creativity," and Not to replace it.”

"Studios should work with the talent union to develop this technology and its implementation in the industry," said David McClafferty, a former voiceover producer at Netflix. "Studio transparency, not only with talent, but with audiences (critical). Not stupid! Studios can choose between short-term misleading secret experiments, which will lead to future restrictions and regulations, transparency, long-term trust, and success with talent, partners and audiences.”

Outside the United States, in a low-budget independent world, AI Tech can easily be seen as a cheaper and easier means to adapt to international markets.

Fabián Forte's Argentine horror fantasy movie Witch Game Use AI tools to reproduce the original actor's Spanish performances, released in the United States and the United Kingdom in English. PutinPolish director Besaleel's Vladimir Putin's political biopic uses AI technology to recreate the face of Vladimir Putin while the actor's body is with Russian leader similar. The film has been a powerful seller of German costume Kinostar, which has signed deals in over 60 countries.

“In general, buyers responded positively to the AI ​​side Putin,” Kinostar Managing Director Michael Roesch told thr. "When we first released the trailer, many people were surprised by Putin's similarity to the real Putin in the movie. That's definitely our selling point."

AI has become a standard tool to help with dubbing and subtitles of movies and series, especially in the high volume of independent and genre markets. The boom in demand has led to new home industries for synchronized companies such as DeepDub, Dubformer, Elevenlabs and PaperCup, all using different versions of a wide range of translation and voiceover tools.

The reasonable concern remains that this massive AI adoption will mean unemployment and more general content.

“Besides their own equipment, senior management will implement AI to dub from top to bottom and seize opportunities with inevitable push. Because for them, shareholders take precedence over art.

"I believe in an industry with ethical AI and talent," McRafty said. "Linization is peanut compared to the broader industry, but localization is the spearhead of the technology and unions can use localization as jobs." How the office will try to implement AI technology as a leader in the overall implementation.”

During this time of creative and financial crisis in the independent film industry, many people are starting to see different possibilities—in which case, AI (if you are careful) may be a catalyst for creativity, not a threat to it.

“The fear of AI and the current pain in the industry are real issues,” Mann said. “The best thing our industry does is when it responsibly accepts technology. Artificial intelligence should be driven by consent, copyright and Artist-centric consent – ​​creators can do more, take risks and bring back originality. Now it’s time to have a more nuanced conversation, not just making the villain a villain.”