Social Media Influencers Shoot to death during live broadcast Prosecutors said Thursday that on Tiktok, Mexico, Jalisco appeared to have been murdered by a killer and expressed fear before being killed.

Valeria Márquez, 23, was shocked by a serious murder on Tuesday, raising rumors about her motives behind the region that had been eclipsed by cartel violence in recent years. Mexican President Claudia Sheinbaum said her administration is working with local investigators to track down the killer and express condolences to Márquez's family.

Denis Rodríguez, a spokesman for the Jalisco State Attorney’s Office, provided new details about the killing Thursday, but said prosecutors are still investigating the deaths of models and beauty influencers and have more than 113,000 followers on social media apps.

Rodríguez said a masked man posed for a delivery driver to a beauty salon in the outskirts of Guadalajara and was accompanied by another man on a motorcycle, Rodríguez said. According to a woman in the salon, the men said they provided Márquez with a "very expensive" gift that they had to deliver in person. When Marquez arrived, she expressed her fear during the live broadcast when she heard people were looking for her.

"Maybe they're going to kill me," she said in the videotape before being killed. "They are coming to take me there, or something? I'm worried."

Rodrríguez said when the men returned, they asked if it was Márquez now in the salon, prompting prosecutors to believe the men were hired assassins.

"The invader arrived and asked if the victim (Marquez) was there. So it seems he didn't know her," Rodriguez said. "So you can infer - without concluding - this is a paid person. Obviously a purposeful person."

I saw Max during the live broadcast, saying "They are here," and the voice on the screen asked, "Hey, Valley?". According to Reuters, Max replied "yes".

Márquez was given a stuffed animal and a bag of Starbucks coffee during the live broadcast and was shot to death in the head and chest and fell on the camera. Tiktok has since deleted the influencer's account.

While it is still unclear who is behind the killing, the region is firmly controlled by one of Mexico's most powerful cartels, Jalisco New Generation Cartel, and Rodríguez notes that the hiring of guns on motorcycles, commonly known as "Sicarios", has become common.

Recently, Jalisco's new generation cartel has been accused of using fake job ads to attract new members and Torturing and killing new soldiers Who resists.

Rodríguez said authorities are also investigating whether the death was murdered in the same area as the killing of a former MP, which was also conducted by two men on motorcycles. The state attorney's office said he was killed in a shopping mall in Sapopan.

Female prevalence and violence against influencers

Max's murder shocked Mexico - killings and kidnappings occur every day, and the increasing emphasis on its female epidemic and violence against its influencers.

This is not the first murder of social media stars in Mexico, with history of musicians, influencers and other celebrities.

In January, a small plane reportedly dropped a brochure on a fortress stronghold in Northwest Cartel, threatening about 20 artists and YouTubers allegedly engaged with the Sinaloa Drug Cartel.

Several influencers in Sinaloa have been killed.

David Saucedo, an independent expert in the Mexican cartel, said people trapped in these gangs include informants, money launderers and people with romantic relationships with criminals.

“Influential people have become another gear to the organized crime machine,” he said.

Zapopan Mayor Juan Jose Frangie said his office had no record of Marquez asking for help to the authorities due to the threat to her.

"(One minute) you're making a video and then being murdered, which is incredible. Female is the worst thing to do."

According to the United Nations, 70% of women in Mexico have experienced at least some form of attack in Mexico. According to the United Nations, at least 50,000 women have been murdered in Mexico since 2001, but only 2% of cases ended with criminal sentences and only one in 10 victims have reported their aggressors.

In Latin American countries, about 10 women or girls are murdered every day, but few people can attract attention like Max's sudden death when interacting with fans.

On Marquez's Instagram account, the photos show the young woman hanging out on a yacht, pool and private jet, with some users paying tribute to influencers.

Others speculate on her motives, the obvious source of wealth, and the possible role of her ex-boyfriend.

"Justice in Valeria" requires multiple positions.

"So young and beautiful, she shouldn't take her life away."

France-Pars-Pars contributed to this report.