This story was originally Appeared on Mother Jones as part of a partnership with Climate Channel.

As wildfires continue to burn across Los Angeles, influencers are emerging to sell their own, highly specific solutions to the crisis. As smog fills the air in many communities, the wellness machine kicks into gear, promoting tinctures, detox products, essential oils, parasite cleansers, and even raw milk as "cures" for its effects.

The fire officially started on Tuesday, January 7th. Two days later on Thursday, Washington Post reporter Mallory DeMille reported: collusion podcast, she said she noticed an "immediate rush" of people promoting products on Instagram and TikTok in an attempt to link them to the fires. DeMille said the situation was "heartbreaking and deeply irresponsible."

In a recent Instagram video, DeMille outlined how health influencers are "trying to exploit" wildfires and their potential negative health effects. Many are concerned about the effects of wildfire smoke on people's lungs and have suggested potential "treatments," including supplements, powders and essential oils, as well as oft-cited "detox" tools like drinking apple cider vinegar or taking activated charcoal.

While activated charcoal is used in emergency situations to relieve swallowed poisons, there is no evidence that it can "detoxify" the lungs or any other body part. It can also reduce the effectiveness of medications. Generally speaking, body organs do not need to be "detoxified" or "supported" by supplements, and some of these supplements may cause additional harm.

One particularly passionate detox influencer, Ginger DeClue, said on Instagram that Los Angeles deserves it. She offers online detox workshops and calls herself a "healing guru." “Everything that’s burning needs to burn,” she said in a video post promoting the idea that the city is filled with toxic mold.

"Los Angeles has always been a den of evil, sexual assault and child abuse, moldy overpriced apartments and buildings with no HVAC maintenance. Crappy storefronts and holly weirdness from the 1920's," she wrote. “God does not like ugly things, and He promises to destroy evil in one night: but to restore righteousness.”

Some suggestions from social media influencers and doctors include common-sense, low-risk strategies that are also recommended by public health authorities: using an air purifier at home, using a saline nasal spray to help relieve irritation and congestion, and wearing a high... Outdoor High quality masks.

But DeMille said many are promoting products they have financial incentives to recommend, offering discount codes for products they were already selling before the fires. She asked: "If they have a financial incentive to sell products and services, how do you know you can trust them with your health and wellness?"

What’s happening with Wildfire is similar to the fake treatments and “detoxes” being offered during the COVID-19 pandemic. Essential oils are being promoted as "immune support" for people trying to protect against COVID-19, and a plethora of unproven products have sprung up for those who want to "detox" from the effects of the COVID-19 vaccine or want to be near someone who has had COVID-19. People of people help. Get vaccinated. (Even before COVID-19, some in the alternative health community advocated vaccine detoxification.)

“Health influencers have always capitalized on tragedy,” DeMille noted, “but usually it’s a personal tragedy,” such as telling patients to try their products while undergoing cancer treatment or suffering from a chronic illness.

"It's not easy to capitalize on a tragedy in a community," she added.

As climate disasters continue to occur with greater frequency and the world faces new potential pandemics in the form of bird flu, business is looking very good for health influencers who are adept at turning illness and disaster into marketing.