Southeast Asia production heavyweight Indochina Productions has launched TsixtySix, a new content studio dedicated to making original Thai movies and series with local authenticity and international appeal.
The Bangkok-based flag marks the first official entry into domestic language content by the Indochina flag, which was at the Cannes Film Festival on Thursday. Founded by Cod Satrusayang, Nicholas Simon, Pel Siro and Tri Kanchanadul, Tsixtysix aims to develop high-end, character-driven Thai stories that resonate beyond the country's borders.
The company's current slate includes two original features that have been developed. The Great Esarn Robberydirected by Cantana Tiprachart (Na Harn: Series), follow a group of small town friends who jointly robbed the corrupt network of local officials; and Songkhram Songkranthe director of filmmaker Pisinee Khaosamai, who captured the rise of teenage cycling gangs and influential cultures, made his debut in the New Year festival in Thailand. Both projects are scheduled to start production later this year and are intended to be released in 2026.
The launch of Tsix3six is ​​a moment of growth in the Thai cinema. The studio also produces and co-funds Useful ghostThe Thai premiered this week in Cannes Critics Midweek. Miramax announced plans to remake Thai blockbusters on Wednesday at the Cannes Film Festival How to earn millions of dollars before grandmother diesLast year, international earned more than $55 million.
“I think we’re so excited about the development of Thai film that this is the next step in Indochina production,” Satrusayang said. “Tsix3six wants to be part of the evolution of the Thai film field and we’re excited for the first two projects, both brought by young Thai filmmakers. We think that given the right framework and support, Thai films can compete on the global stage – we’re ready to support.”
The founding team brings deep experience and connections in the Thai industry. Max Reality series performed by Satrusayang Dean Dynasty And co-produced Pen-Ek Ratanaruang's upcoming cooking thriller Kitchen death and Useful ghost. Simon, founder of Indochina Productions, is a senior producer of highly-respected international projects in the region, including White Lotus Season 3 and Gareth Edwards' Creator.
Tsix3six will become the local language production department in Indochina, which has long supported international shooting throughout Southeast Asia.
Simon added: “tsix3six shows our commitment to local stories from within the region.”