Three Indian content heavyweights will bets with experimental storytelling of Madlab Alpha, a new studio joint venture designed to create innovative quality content when traditional formulas face increasing audience fatigue.

The joint venture is a partnership between Bodhitree Multimedia Limited, Madlabs’ film and the universe of thought, aims to serve as a creative lab for emerging storytellers in the market, with creators believing that founders are becoming increasingly full of formulaic content. First, the war box had INR 2.5 billion (US$30 million) and the first slate was developed over the next 24-36 months.

The studio will focus on developing what is known as “brain thriller, dystopian sagas, speculative drama and interactive storytelling experiences”, with its designated mission to leverage AI-AI-Asiscist ai assisted production workflows and immersive storytelling technology.

“With the rise of OTT (streaming) platforms and content around the world, especially audience tastes in India, especially in India,” said Gaurav Shukla, creator of the popular series “Asur”, who will help lead Madlab Alpha with Madlabs Madlabs film producer Abhijeet Khuman. “This shift has affected traditional commercial films because we see more viewers tend toward fresh bold narratives.”

Darshana Bhalla, founder and CEO of the D'Artist Talent Venture and Thought Universe, added: "Madlab Alpha is designed to enhance new voices and build an ecosystem of collaborative creators."

The joint venture arrived as streaming platforms continue to reshape viewing habits in India, with viewers increasingly open to experimental formats and narratives. Bodhitree brings extensive industry experience to the partnership, producing over 3,000 hours of content on major broadcasters and streaming platforms.

“Madlab Alpha represents a bold leap forward in the future of storytelling,” said Mautik Tolia, managing director of Bodhitree Multimedia. “This partnership marks a critical development in our content strategy and reflects our commitment to shaping the industry’s progress and success.”

The partners believe that timing is ideal, Bhalla noted: "The rules are being rewrited, the market is being redefined, and consumers are developing. This is the best time to experiment."

Shukla and Khuman add, “AI will democratize storytelling from studio to creator over the next 2-3 years. Anyone with a laptop will make Hollywood-grade blockbusters. Safe storytelling is no longer the choice of a world of unlimited content in the world; only inundated in unlimited content; the only intensity, innovation, innovation and destruction will all survive.” ””.

Madlab Alpha has been established as a subsidiary of Bodhitree Multimedia Limited and plans to develop content for domestic and international markets.