Since 2020, content creator Remi Bader has accumulated millions of Tiktok followers by expressing his views on popular clothing brands as a large-sized woman.

However, in 2023, the Bader appears significantly thinner. She blocked them when some fans asked her if she had the surgery. Later that year, she announced that she would no longer post information about her body.

Enter the SNARK sub-red card. On Reddit, the purpose of these forums is to gather internet celebrities, whether it is working to pierce late-night antics that call themselves "hot chaos" or venting on Savannah and Cole Labrant, a family grocery couple who misled their daughter with cancer.

Although the Internet is synonymous with fan culture, Snark Subreddits is not suitable for enthusiasts. Instead, the cunning people are anti-fans who hone the art of hatred.

Remi Bader Snark Subreddit blows up after Bader refuses to talk about his weight loss. The poster is not frustrated as Bader loses weight or stops posting news about her body size. Instead, they think that influencer Bader has built her brand in fashion sizes, and she doesn't keep her intuition with her fans and doesn't need to think about it.

It works. In the March 2025 Khloe Kardashian podcast, Bader finally revealed that she has actually had a bariatric surgery.

Some critics see snake disease as a big problem, understandably condemning them for harassing, physical shame and trying to cancel the influencing.

However, Snark's cover-up is completely refuted because it can achieve its purpose. In our work as a social media researcher, we wrote about how to truly see Snark as a way to call up bad actors in the world of largely unregulated and content creation.

Grassroots policing

Before there are influencers, there are bloggers. Although bloggers cover topics ranging from entertainment to politics to travel, parenting and fashion bloggers may have the closest connection to today’s influencers.

After Google launched Adsense in 2003, it was easy for bloggers to run ads on their websites. Then, the brand saw the opportunity. Parenting and fashion bloggers have huge fans. Many readers feel intimately connected to their favorite bloggers, who look more like friends than celebrity spokespersons who stand out.

Brands realize that they can send their products to their blog works in exchange for articles or features. Additionally, advertisers learn that parenting and fashion bloggers do not have to comply with the same industry regulations or ethics as most news media, such as disclosure payments or conflicts of interest.

This has changed the dynamics between bloggers and their fans who want to know if they will sometimes get paid to promote certain products and whether they can trust bloggers.

In response, the website appeared in 2009 to criticize bloggers. For example, “Leave My Internet”, taking “Quality Control Watchdog” as an example, provides constructive criticism and proposes deceptive practices. As Instagram and YouTube became increasingly popular, in addition to bloggers, SubredDit "R/Blogsnark" was launched in 2015 to criticize early influencers.

Few guardrails

Today, in the United States alone, influential industries are valued at over $250 billion, and by 2027, it will be worth more than $500 billion.

However, there are few regulations for influential people. There have been some laws that have emerged to protect child influencers and the FTC has formulated legal guidelines for sponsored content.

That is, the industries that influence are still full of exploitation.

Both approaches take this approach: companies can take advantage of influencers. For example, a 2021 study found that black influencers receive lower-than-market quotes than white influencers.

Likewise, influencers can deceive or exploit their followers. They may use impractical body filters that look thinner than before. They can cover up who pays them. They may promote health misinformation, such as the controversial toadstool cleaning, a fake treatment driven by health influencers who claim to be free from the use of parasites.

Or, in the case of Remi Bader, they might gain a huge following by promoting physical motivation, and just mask the weight loss program from fans.

To disappointed fans or followers who feel burned, Snark appears to be the only regulatory guardrail in an industry that has largely been unchecked. Thinking of Snark as an untamed better business bureau that affects the world, this form of responsibility has attracted attention to scammers and scammers.

Stay true

Today’s snark exists at the intersection of gossip and cancel culture.

While cancel culture certainly has its mistakes, we use cancel culture as a worthwhile tool in writing to enable audiences to have strong responsibility. People of color, for example, unite to gather racists, as they did when unveiling the anti-black tweet from lifestyle influencer Brooke Schofield in 2024.

Influencers build trust based on “real” and relevant audiences. But there is nothing to stop them from breaking this trust, and Snarkers can swoop to point out bad behavior or hypocrisy.

In the competitive world of home video museums, Snarkers think they do more than just stir the pot. They are the true sayings, they expose injustice such as abuse and child labour exploitation. Some of this exposure is paying off, with more and more states introducing and passing home video museum laws that require children to one day receive a portion of their parents’ income or limiting how often their children can appear in parent videos.

Yes, Snark can turn to cyberbullying. But this should not regard its value as a tool of transparency. Influencers are ultimately brands. They sell audience ideas, lifestyles and products.

When people feel they are misled, we think they have the right to call it.