president Donald Trump As part of his ongoing trade dispute with China, his positive tariff stance doubled, targeting Toy Giant Mattel Inc. (NASDAQ:MAT).
In a speech at the Oval Office Thursday, Trump seemed to mistake the company for a country, saying, “Mattel, I don’t know, I’m not sure, they also said, they are the only country I’ve heard, and they said, “Okay, we’re going to go to the counter and we’re going to try to go somewhere else, ‘It’s OK. ”
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He continued: "Let him go, we will be 100% tariffs on his toys, he will not sell one toy in the United States, which is their biggest market."
Mattel recently announced plans to diversify its supply chain to reduce its reliance on Chinese manufacturing, a response to Trump's huge import tariffs.
CEO ynon radiation Tell CNBC that the company focuses on global diversification, aiming to ensure that by the end of 2025, no country, including China, will handle more than 25% of its procurement. Kreiz refuted the idea of transferring production back to the United States, saying: "We can't see this happening."
The company's shift emerges when Trump pushes for more U.S.-based manufacturing, although this approach will impose higher costs on companies and consumers.
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Trump recently downplayed concerns about the impact of tariffs on toy prices, saying children may end up in the form of “two dolls instead of 30 dolls” and the rest of the toys could “spend more money.”
According to a recent report by the New York Times, about 80% of all toys sold in the United States and 90% are made in China. Currently, with up to 145% tariffs currently available, many companies have stopped new orders, further threatening the availability of popular holiday products.
Industry experts warn that these tariffs could lead to a massive toy shortage this Christmas. CEO of Toys Association Greg Ahearn The situation was a "frozen supply chain" and required a 24-month probation on the tariffs to give manufacturers time to adjust their procurement strategies, told the Times.
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Mattel, a manufacturer of iconic brands such as Barbie, Hot Wheels and Fisher-Price, has been gradually reducing its reliance on China for nearly a decade. CEO Kreiz told CNBC that by the end of 2025, the company aims to produce more than a quarter of the production in no single country. However, this global diversification strategy has not yet included major moves towards making in the United States.
Trump's latest comments suggest that the White House is ready to punish companies trying to avoid its trade policies. "I don't want him to be an executive for too long," Trump said, seemingly referring to Crez's strategy diversification rather than relocating production to the United States
As the holidays approach, the question remains whether parents are willing to pay higher prices for fewer toys, as Trump's trade policy continues to fade in the retail industry.
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Donald Trump said this article "he won't sell a toy in the United States" and he suggested a 100% tariff on Mattel, and he seemed to have misunderstood the country that originally appeared on benzinga.com.
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