It is an understatement to say that Abel Tesfaye (renamed Weeknd) sings on his latest performance outing.

Hurry up tomorrowa psychological thriller about the tortured pop star played by Tesfaye, made his debut in the sixth place starting from 2,020 theaters (2,020 theaters), despite being one of the best-selling superstars in music on the weekend of May 16-18. Overseas, it also made about $3 million.

Entering the weekend, the $15 million movie is tracking $5 million to $9 million in North America. But the wilted reviews — a score of 14% on Rotten Tomatoes — combined with the deadly word-of-mouth torpedo, the title is funded by Live Nation and is supported by Lionsgate as a companion to Weeknd Studio Albums at the same time.

Many times, a movie distributed by critics can still win everyday movie audiences. Not in this case. Export scores are equally frustrating, including one-half-fifth of the stars of the export voting service ComScore Postrak, and (ouch) "C-" on Cinemascore.

Even the audience of Rotten Tomatoes has only 68% of the popcorn scores, despite Tesfaye winning every win in music and having a lot of wins. They didn't contact the movie at all, like they didn't have any controversy with entertainer Sam Levinson IdolOne season later, HBO canceled. Tesfaye developed the project with Levinson and also played a musician and worked as a sketchy nightclub owner with Lily-Rose Depp.

“Hurry up tomorrow Not alone in becoming the original version of 2025, it didn't resonate with the audience. join in Mickey 17,,,,, One last breath,,,,, Novacaine and Black bagoriginal movies are often difficult to connect with audiences, if concepts or marketing for any reason don’t cause chords, which makes it difficult to break into the box office," he said. sinner This is a very noteworthy and obvious exception, but the good thing about this movie is that Michael B. Jordan works with Ryan Coogler plus the stellar review again, which leaves it unaffected by the original IP curse of this year's movie. ”

Many moviegoers are right Hurry up tomorrow Just a long-length promotion for Tesfaye's studio album of the same name, released in January in the tragic Los Angeles fire and was called the nickname "Weeknd."

“This amorphous narrative often turns to surrealism and suffers from severe symbolism cases, mainly involving the survival anxiety that its stars suffers from, which is caused by a recent breakup with his girlfriend (voiced by Riley Keough). thr Critic Frank Scheck.

In terms of presentation, Caucasians account for 39% of the movie audience, followed by Latin Americans (38%), Black movie audiences (12%), Asians (8%) and Native Americans/Others (5%).

Jenna Ortega and Barry Keoghan also starred Hurry up tomorrowIt was directed by Trey Edward Shults, who co-wrote the script with Tesfaye and Tesfaye and Reza Fayhim, a fictional version of Tesfaye playing himself, or rather, a nerve-wracking musician who nearly lost his voice after the breakup (A Storyline inspired real life events).

Lionsgate and other partners say hurry up Offers a unique opportunity to intersect with the world of film and music. While filming the film, Lionsgate worked closely with Weeknd on Republic Records and his XO record label, Manic Stage Production, Live Nation and CAA to name just a few key players, connecting the film, team and team to the fans on his "til til Dawn" trip.

As Scheck pointed out in his comments Hurry up tomorrow and the short lifespan of HBO Idolsome career consultations may be for tesfaye.