Google on Wednesday detailed its plans to bring advertising into the AI ​​model, the company's AI-driven experience in Google search.

Google says that as part of the testing, the ads may appear in the “related” and “integrated into” AI mode response below. The AI ​​model allows Google search users to ask questions and get AI-generated answers, and can conduct in-depth research through subsequent questions and website links.

"In some cases, the website builder may be the next step (in AI schema query), so we might display a useful ad that can help (users) get started," Google explained in a blog post that provides to TechCrunch. "From there, (users) can ask questions to explore possible business ideas, the types of content they should develop, and even understand the target audience."

Advertising is Google's main money tree - the company has earned $66.89 billion in advertising revenue in 2025 alone - inevitably, they will eventually enter what many consider Google Search future. But that doesn't mean that users will be happy. According to a recent poll by Civicscience, a consumer analytics platform, 36% of adults in the U.S. are wary of AI because it is related to advertising, saying they are unlikely to buy ads from brands that use AI.

Google says advertisers that already use their largest performance, shopping and "broad-matched" search campaigns are eligible to display their ads in AI mode. Users in the United States will see ads in AI mode for desktop and mobile devices, especially temporary search and shopping ads.

Several of Google's competitors have already used advertising in their AI products or are considering experiments. The confusion of AI-powered search engines launched ads in November last year and did not rule out the collection of data outside its platform to sell more targeted ads. A few years ago, Microsoft briefly drove ads in its Copilot Chatbot. Openai also said that one day it may adopt an ad-supported model to supplement the subscription.

Google said in relevant news on Wednesday that it will expand ads in an AI overview, with its Google search feature automatically synthesizing and summarizing the answers to queries. Search and shopping ads will soon appear on desktops in the U.S. and then expand in English to “selected countries” on mobile and desktops.

In the AI ​​overview, ads are inserted into the AI-generated summary, “related to the query and the response provided.” Google says. They are marked as "sponsored."

Google first made an AI overview ad on mobile devices in the U.S. last October.

Some publishers believe Google's move threatens its advertising revenue. Google has said that this requires publishers to take care of their attention in seminars on AI search experiences and advertising products for these experiences.