The turnaround strategy for global payments will receive the biggest test in the coming months as it begins selling its remodeled point-of-sale system while preparing to add the acquisition of Target World Pay to its business.
Atlanta-based Global Payments launched its Genius Pays and Merchant Services product on Friday, with versions designed for restaurants in the U.S. and Canada, and other markets will follow in the coming months.
Genius is about to be displayed April transactions for global payments It sold its issuer business to FIS for $13.5 billion, while also acquired WorldPay from investment companies GTCR and FIS for $22.7 billion. Acquisitions and divestitures are expected to close in early 2026, Global payment strategy Focus it on the focus of payment technology, which can be used on different business lines.
"We have a lot of platforms that serve many different audiences," Terry Roberts, president of Global Payment Merchant Solutions, told U.S. bankers. "The line between these audiences has become blurred and there is no easy way to split them."
Genius (known as the "Command Center") is a mix of hardware and software that can be updated to add new content or merchant services. Genius combines more than a dozen existing payment products as well as new products and upgrades.
Global Payments hopes to convince merchants that this technology portfolio is flexible enough to adopt new business and payment trends.
"As the business grows and changes, we don't have to come to them and say 'This is another platform.'" Roberts said.
The restaurant version was launched on Friday, managing payments, waitlists and bookings, marketing, loyalty programs and other restaurant features. The retail version is scheduled to debut in June, managing orders, tracking inventory, supporting checkouts, invoices, reporting and incentive marketing.
The goal of corporate genius is to target larger deployments such as fast service chains, stadiums and other entertainment venues, which are expected to be launched later this year.
Genius is part of the long term Global payment restructuring These include efforts to manage restructuring, layoffs and improve departmental collaboration. Global payment Stocks have fallen more than 50% over the past five years as the company's management emphasizes patience.
Global payments face competition from Fiserv’s Clover and fintech competitors such as Block, Stripe and PayPal, which all offer payments and other financial services to businesses, as well as toasts, toasts. PayPal has invested in artificial intelligence Reset its business, and Block reorganization It revolves around the company structure of development tasks rather than business scope.
Global payments distinguish themselves from their support systems and by making their configurable hardware, Roberts said. He said the company uses a standalone, mobile and remote terminal design approach that can easily add other technologies, such as cameras offering free payments.
Analysts have been critical of global payments in recent months, with Jeffries saying “working to see” how world salaries and global payments “grow each other”, while Keybank Capital Markets said it expects global payment capabilities to be integrated into WorldPay to be questioned.
go through Add WorldPayGlobal Payments hopes to increase scale and make it easier to sell its genius product line to a wider range of customers.
"WorldPay is very free to what we do," Roberts said. "We can make these companies join in ways that the world's salary can't do it alone." ”
All-in-one payment terminals can be difficult to sell to large merchants who still use more custom point-of-sale systems.
“Small and medium-sized merchants most often use these solutions in retail and hotel spaces,” Alan Burt, senior manager and head of retail technology at DATOS Insights RBR data services, told U.S. bankers. “These systems combine payments and point-of-sale in bundled solutions, as a subscription, which can be a flexible and attractive option for independents and small chains. We don’t really see a chain of 40 or 50 stores using such solutions.”
For global payments and its fintech competitors, the game is to have as many products as possible in a system while building it into a future product, Don Apgar, director of Javelin Strategy & Research and Research, told U.S. Bankers. He said merchants are buying payment technology in the market that does not require replacement or from a large number of resources.
“The wider the functionality settings, the more businesses you can offer, the deeper the functionality settings, the longer the business people will have without having to get new businesses,” Apgar said.
But for product developers at payment companies, managing size can be difficult, Apgar said, pointing out that balance needs to be maintained.
“If you try to be all-in-one in every market, you will have a complex feature,” he said. “Who will train engineers and who can sell it?”