The new riverside stall is accessible via Door 51 and you go directly to the deck area, which overlooks the river, has food booths and live music playback.

One fan said it was like walking into a “luxury garden party” – a space open to fans with average tickets.

Another entrance awaits those with "extra" hospitality tickets and features a golden, light-filled spiral staircase that comes from the basement to the fifth floor where the pool is located, offering a variety of lounges.

Architect Johnson said there were few mentions of Fulham, no souvenirs, only a few logos or discreet black and white tints, and the decor on one floor is more suitable than the football environment.

There are also some private rooms with private balcony overlooking the river and you can receive Fulham shirts signed by the entire squad upon arrival.

Thames hanging stalls are hanging over, a pre-match treat, taken with champagne or mimosa upon arrival.

The opening of the booth was delayed from its initial target date for September 2021 due to a number of factors that occurred during construction, including the COVID pandemic.

"It's tied with the historic Johnny Haynes, the stall designed by the heroes of Archibald Leitch in the sports construction industry," Johnson added.

A unique product is a secret for parents whose kids are too young to enjoy the game.

Private members pay between £750 and £1,250 a year and offer Creche, a spa, hotel rooms and a swimming pool.

The fee does not include participating in the competition, and Fulham said currently only about 20%-30% of members are interested in playing with the parcel.

Mark Wooding, a fan since 1962, said: "It's expensive, but a great stance. We need some hospitality, and although some fans pay £3,000, only a few hundred fans pay. We have to coexist with hospitality and it happens in all clubs. We have only 28,000 capacity stadiums and only one capacity stadium and are working to compete with Manchester United Liverpool, Liverpool and Tharterham and Arsens and Arsen and Arsen and Arsen and and and arsen and and and and arsen and and and and arsen and and and and and arsen and and and and and arsen and and and and and and arsen and and and and and and and arsen and and and and and and and and arsen and and and and and and and and and and and arsen and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and and United.

David Clarke, a Fulham fan since 1958, said: "I know we need to raise as much money as possible to compete at a high level and make the team successful. I'm so happy with what we have, but it's not cheap."

“It’s disappointing that when you pay around £1200 for your season pass you feel there are a lot of good places you can’t go. We have good bars here but can make even lower hotel levels.

Darby Goede added: "I love the riverfront stalls. We tried to get here at least an hour in advance to enjoy a pint of £3 (not available to non-hospital fans until an hour before the kickoff) and the river."