BBC News
Ozwald Boateng celebrates forty years of indelible marks in the fashion world, and he has the opportunity to stamp the Met Gala in New York earlier this month.
The respected British-Ghanaian designer dressed for the first time in celebrities, including three biggest musicians, Tems, Burna Boy and Arya Starr, as well as actors Ncuti Gatwa and Jaden Smith - the biggest night in his industry.
Theme - super beautiful: tailored black style - "totally in my cab" because it looks at the way this style forms a black identity.
Given that he already has a strong legacy in the design world, the 58-year-old saw the opportunity to find a fresh believer.
A few days later, he told the BBC: "I think this is communicating with new audiences to some extent."
Throughout 40 years of fashion, the designer has been renowned for challenging the norms of men's tailoring. His brand of the same name sells fit, stylish suits, often accented in bold colors and West African-style patterns.
Boateng, the son of a Ghanaian immigrant, reimagines the country’s iconic Kentbus to create his signature “tribal” model.
“It’s about having a strong concept and having a thorough understanding of what you want to achieve from textiles,” he said.
The Metropolitan Gala matches his prospects exactly. “As a subject of black culture and black cultural influence, I mean, how can you do that without Africa?” he asked.
Considering the link with Ghana, Boateng explained: “When we were colonized by Europeans or British, we kept the traditional clothes, but tailoring was the bulk of what we looked more European in the face.
"My dad always wears tailor-made suits. You have to always be smart, which is what I teach."
It seems that it is not enough to put a pressure on making 16 celebrities outfits for fashion's top events, and Boateng modified Burna Boy's outfit in less than 24 hours.
"We did it well the night before the Mets," Boateng said, adding that everyone in the room was "very excited" when they saw the Grammy-winning musicians in the finished product.
Appearance - a red suit with a wool cup yellow shirt and an eel cape - partly inspired by Burna Boy's Nigerian roots.
"As the waterside pidgin (the Pidgin of the "children") from the Niger Delta, eels and fish are generally the lifeblood of my people - they symbolize the flow of survival, spirit and traditions passed down from generation to generation."
Boateng said Met Gala was “not uncommon,” explaining that Africa has been part of his “message” throughout his career.
Back in 1995, Boateng was the first black designer to open a store on Savile Row, a London street with exquisite tailoring.
"When I first started as a designer, Savile was a dying street as a street," Boateng recalls.
"This concept, it's going to die. I moved there effectively in the early 90s and poured into a new life for it."
Boateng is known as the "Savile Row's Peacock" - his charm, frames around 6 feet and facial features of the model stand out among his neighbors.
Color and talent have long been part of Boateng's psychology. At the age of five, his favorite outfit was a purple, mohair suit made by the tailor’s mother.
The young Boateng directed his mother's sewing machine, and although he initially chose to study computers in college, he turned to fashion after realizing that menswear was his future.
As a teenager, Boateng was inspired by the tailor-made Titan Giorgio Armani - decades later, Armani would praise London designers for their “elegance” and “cut-edge” designs.
Boateng opened his first studio in his 20s, wearing clothes like Mick Jagger, Jimmy Paige and Spike Lee.
He then opened his own Savile Row store - at the age of 28, he was the youngest ever.
The emerging designer initially attracted London's fashion industry, but in 1998 he went bankrupt when the recession in East Asia imposed a major order.
His professional and personal life fell into chaos - in just 12 months, his studio was stolen from the entire collection and his marriage broke down.
But the peacock stretched out back. Boateng gradually rebuilds its business and moved to a larger venue on Savile Row in 2002.
Since then, he has served as creative director of men's clothing for Givency, was awarded OBE, designed employee uniforms for British Airways, and was branched into women's clothing.
While making professional and charitable commitments, Boateng raised two children.
Now, adults Oscar and Emilia Boateng accompany their father to the Metropolitan Party in suits, making their last name the most famous of contemporary British tailors.
However, they do not desire to follow their father into fashion design.
"I'm trying to lure them into the fashion industry slowly but surely," Boateng joked.
"Eventually, they decided to decide what they wanted. I would be happy if they found something they were passionate about in my way."
What is his own passion? Boateng may have a concept-filled brain, but he has a clear view of where he wants his brand to go next.
"The future is expansion, raising funds to really, really drive global brands," he said.
“I think it’s the moment of time – it’s the right moment.”