The impact of artificial intelligence, especially generative AI, on the media and entertainment industry is a debate topic at Media & Telecom 2025 and its London Conference on Tuesday.

Organized by Deloitte and Enders Analysis, the event featured a panel entitled “News and media in the AI ​​age,” featuring panelists Anna Bateson, CEO of Guardian Media Group, Rich Caccappolo, CEO of DMG Media, Anna Jones CEO of the Telegraph Media Group, which has agreed to be acquired by RedBird, Jon Slade, the CEO of the Financial Times, and ITN CEO Rachel Corp.

Bateson stressed that it is wrong to assume that “compromise” to existing copyrights and intellectual property protections are needed to ensure technological innovation.

Jones suggests media companies can “collaborate with our own technology.” The company responded to this and shared: “We want to protect our brand while working together.”

Slade will be compared with the International Defense League at that stage. "Someone describes it as a kind of NATO in news," he said. "At the moment, we all spend a lot of money, spend last year's budget every year, just trying to stop things. So there's a good argument to have more collaboration in every way."

Meanwhile, “we have not signed any (AI) deals yet,” Caccappolo shared. "We are ready. We are willing to do this." But he stressed that these terms must be correct and that copyright must be valued.

Will he be willing to participate in "NATO News"? "I've never used the term before, but it's probably a matter of opening the dam," he advised. "What I'm most interested in right now is that we prove that if AI companies work with us, we can help train their models faster, more efficiently and more accurately. It's worth it, and it should be the catalyst."

Panel members also agreed on Tuesday that the proposed exit rules in the UK’s approach to AI, allowing AI companies to use copyrighted works unless the holder actively opts out, is not the right way. Instead, they agree that the opt-in method should be used.

The group was promised in British British Culture, Media and Sports Minister Lisa Nandy in Prime Minister Keir Starmer's Labor Government, and earlier in the day, a London Media Conference promised that the government focused on a win-win approach to AI policies and regulations. “We are determined to find a way forward to work for the creative industry and creators as well as the tech industry,” she said.

Later in the meeting, Vanessa Kingori, managing director of Google Technology, Media and Telecom, will also discuss AI.

Tuesday's meeting also featured top executives such as Walt Disney Company, British public broadcaster BBC, streaming giant Netflix and Comcast-owned Sky and Sky Studios.