After nearly 13 years of business, Fivetran will now be able to provide end-to-end data mobility solutions for customers.

FiveTran helps businesses transfer data from various sources to cloud databases, announced Thursday that it has acquired the Census, a reverse extraction, conversion and load (ETL) platform that enables companies to transfer data from databases to databases and transfer them to operational tools. The Census was founded in 2018 and has raised over $80 million in venture capital from companies such as Sequoia, Andreessen Horowitz and Tiger Global.

The terms of the deal were not disclosed, but the last time the census was worth $630 million in 2022. Once the acquisition is over, the entire census team will be moved to Fivetran, and the census brand will eventually be integrated into the Fivetran platform.

George Fraser, co-founder and CEO of Fivetran, told TechCrunch that the deal made sense for Fivetran for a big reason. First, customers have been looking for reverse ETL solutions from Fivetran for years.

The company is considering developing its own product, or even building a prototype. But Fraser said Fivetran realized that bringing a company that has been figured out provides better resources to leverage.

“Technically, if you look at the code below (these) services, they’ll actually be very different,” Fraser said. “You have to solve a very different set of problems to do that.”

Fraser said that once Fivetran decides to add reverse ETL through acquisitions, the census is a natural choice because the two companies share many of the same customers and the two platforms are very similar in style.

"People who like Fivetran will be those who also like census compared to Informatica or build their own connectors," Fraser said. "These two products make a wide range of similar philosophical choices, so they tend to attract the same customer, which is very important when you consider synergy."

The Census and Fivetran founding team also went back, and that didn't hurt much. Fraser said during Y Combinator's winter 2013 batching, he met the census team, which included CEOs Boris Jabes and Anton Vaynshtok.

Fraser and his co-founder Taylor Brown are passing the YC program, while Jabes and Vaynshtok are building a password and account management system Meldium, which Logmein acquired in 2014. They all remain in touch and have been talking about census even before the company was formed.

Now, nearly a decade later, everything is under one roof.

“We talked about their ideas with the founders of the Census even before we started the company, and I joked that there might be a lot of synergy between the two,” Fraser said. “In some ways, I think it’s doomed.”