Hong Kong FilmArt is proud of the fact that every year it reminds the global entertainment industry that the wind of content business flows in Asia.

So, it is expected that the people at this year’s 29th edition will get a lot of attention, which will be what’s going on online, especially the decision to cut its digital platform to what the organizers described as “a comprehensive IP directory.”

Although the main focus of previous versions of the online platform was “exhibition planning and operations” (which means “run like online stalls”) – this new format will allow exhibitors to “detail their projects” to create more efficient market IP transactions ”, according to the event organizer, the Hong Kong Trade Development Council (HKTDC).

This will also help those heading to Hong Kong prepare for future things. Although the physical version of FilmArt is scheduled to be held at the Hong Kong General Assembly and Exhibition Centre from March 17 to 20, the IP catalog will be available for 10 weeks of internet access from late February to mid-April.

“This strategic move aims to address the industry’s demand for a centralized hub for IP transactions, greatly expanding business matching opportunities and cementing Hong Kong’s position as the premier IP transaction in Asia, Nexus,” said Candas, Deputy Director of Service Promotion, HKTDC Yeung explained.

By providing exhibitors with a dedicated space to showcase their IP data, and by combining advanced search and filtering capabilities, HKTDC hopes that buyers can now browse the IP they need with greater efficiency. “The IP catalog is an extension of the experience experience, enabling visitors to explore the exhibitors’ projects before and after (FilmArt),” Yeung said. “It is a powerful launch pad for lucrative business opportunities that facilitate dynamic dialogue and negotiation, to promote active participation and promote fruitful partnerships in the industry.”

HKTDC said that at the launch event, traders should expect to find advanced search and filtering features, including production information, summary, posters, stills and trailers, as well as direct access to potential international buyers and exhibitors.

This is a prescient move, given that Filmart's function is also a gateway to the mainland Chinese film industry. The most recent Lunar New Year (January 28-February 4) (traditionally, the country’s busiest box office extension – a series of films derived from some of the country’s most popular IPS dominates.

Among them is the popular animation NE ZHA 2 From the Enlightenment Picture. Based on Chinese mythology, the film received more than $858 million in ticket sales and is now the domestic box office champion in China's history. Other IP-based hits include new franchise installments Chinatown Detective 1900 (US$313 million) and Creation of the Gods II: Demon Power 9 (US$137 million).

Visitors to Filmart can expect to learn more about these champions, and the snatch IPS can get from the world's second largest film industry.

Last year was FilmArt’s first face-to-face, post-party version, the four-day event attracted more than 760 exhibitors from 27 countries and regions, including more than 7,500 industry representatives from 50 countries and attendance regions.

This year, visitors will also be able to take advantage of what is happening on the ground in Hong Kong. On the one hand, the city's box office receipts have been falling (in Lunar New Year, they fell 37% to $3.9 million), but over the past two years, the city has seen a series of local production companies ( Then there is reset) a single box office record.

Recently, Anselm Chan is directed The last dance The movie "The Emperor's Movie" from the Hong Kong funeral industry, which took over the city's own box office champion for $18.28 million.

Chan will attend part of a sharing session held by the filmmakers at Filmart, which is part of Philip Yung, director of family crime films. dadcurrently won three awards at the Asian Film Awards. The last dance He also participated in the Asian Film Awards, which was staged in Hong Kong the night before Filmart began.

“The purpose of (the conference) is to incorporate educational components into the exhibition and promote future talents while driving the industry,” Yeung explained. “Triple-level institutions with relevant expertise have been invited to participate.”

Filmmakers Sharing Conference is part of the Entertainmentpulse series of group discussions and network opportunities, running with FilmArt, and also includes in-depth research on trends and challenges in the ASEAN film market, including animation and streaming (OTT), which is the expansion plan. One of the main drivers is in the event.

"FilmArt actively embraces the booming streaming market by integrating exhibitors and buyers from major Asian streaming platforms," ​​Yeung said. "The Video Industry Association serves as a highlight . “The seminar will delve into the transformative impact of OTT platforms on distribution channels, thus providing filmmakers with new ways to connect with audiences around the world. The discussion will also explore the important role of AI in video streaming, covering content delivery optimization, AI-driven insights, automated marketing, reduced churn, personalized experiences, and the development of the media technology landscape.”

Yeung added that one of the goals of the conference is to analyze the outstanding content types currently on the OTT platform, providing guidance on combining projects with current audiences and evaluating ROI metrics to enable filmmakers to make movies Producers are able to provide “informed information” to decide on long-term successful decisions. ”

A special program will also be provided for producers, including workshops, fireside chats and online events, designed to support collaborations between various Asian film producers and industries.

“The Expo highlights global representation, focusing on a variety of countries that contribute to the entertainment environment,” Yeung said. “Attendants will witness the latest market trends, including innovative content formats, storytelling methods and the industry that are reshaping Technology advancement.”