Rihanna's Fenty Beauty and Fenty Skin took their WNBA partnership to the next level, reaching a new deal with dominant champion New York Liberty to become the team's official makeup and beauty sponsor, an announcement on May 7.

according to TemptationRihanna interviewed him exclusively after announcing the partnership, a deal marking the first time Fenty’s business with the WNBA and will include Fenty Logos on the team’s pre-game warm-up jacket and shooting sleeves as well as some internal activations and product discovery and discovery moments.

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“I always say that you can have fun wearing makeup and express yourself. It should reflect an atmosphere of personality, moments, whatever you want. Temptation In the interview.

Freedom is also arguably the best mascot of all sports, while the WNBA's most well-known and marketable mascot is Ellie the Elephant, and the Black Woman-coded Pachyderm will be a large part of In-Arena activations and other promotions that will highlight the collaboration between the team and Rihanna's Fenty Fenty's beauty and skin lines.

Freedom Chief Brand Officer tells Shana Stevenson Fast Company Regarding the mascot, Ellie represents the location and energy of free in Brooklyn and the borough, while other mascots rarely have levels.

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"Ellie, who we know today, auditioned during that public audition and blown us away with their talent and explanations of Ellie," Stephenson recalls. "It's so different, so fresh, so raw. We're like, 'This is our people.' And it also feels very New York, Brooklyn in a way we've never seen it."

Keia Clarke, CEO of New York Liberty, expressed the excitement of the team on sponsoring the beauty brand with Rihanna, who believes Fenty shares values ​​such as embracing women and celebrating personality.

“New York Freedom partnered with Fenty Beauty, a pioneering brand that shares our values ​​of advocating women and celebrating personality, authenticity and confidence. Aligning with like-minded brands allows us to truly resonate with our fan base.

After the Mets, some free agents like Jonquel Jones, Breanna Stewart and Sabrina Ionescu participated in Rihanna’s belief in Rihanna herself, whose belief was that New York was perfectly embodied by the Freedoms in a press release.

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"There is no energy and spirit like New York City," Rihanna said in a statement. "The women of New York free embody this beauty, strength and strength, so it's incredible to make Fenty Beauty and Fenty Skin a part of this season's journey. We're happy to work with them to keep our faces."

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