If you purchase an independently reviewed product or service through a link on our site, The Hollywood Reporter may receive an affiliate commission.

Companies of all sizes are supporting Los Angeles through this tragedy. Amid the devastating wildfires sweeping Los Angeles, some of our favorite fashion, beauty, home, and lifestyle brands are donating a percentage of proceeds to wildfire relief efforts.

Below is a list of clothing, jewelry, cosmetics and hair care brands that are giving back to the City of Angels. hollywood reporter We will update this list as new companies announce donations.

Fashion, beauty and home brands donate proceeds to Los Angeles Fire Rescue

azli Through the end of 2025, every piece of jewelry sold by the Santa Monica-based brand will help support the Pasadena Humane Society and the American Red Cross

blu ray atlas Individuals can select up to three 100% free personal care products (shampoo, deodorant, soap, etc.) they need most right now—no credit card required, and shipping is free

Cabo Through the end of this week, the Los Angeles-based travel brand will donate a portion of all sales directly to the Los Angeles Fire Department; Fans of Cabeau's award-winning travel neck pillows and accessories include Lizzo, Kristen Bell and Lil Dicky

Claire V. All profits from the Clare V. Los Angeles Je T'aime Collection will be donated to the American Red Cross, which provides safe shelter, food, essentials and support to those affected by the fires

cotton Between January 13 and 26, 100% of funds raised by the Cotton On Foundation in the United States (online and in-store) will be donated to Project Hope, a local organization actively working to provide assistance to those affected by wildfires

Emily P. Wheeler Los Angeles jeweler Emily P. Wheeler donates 100% of proceeds from Enamel Heart Studs to California Community Foundation

fanatic The sportswear site is partnering with Los Angeles athletic teams to launch a line of LA Strong T-shirts, with proceeds going to the American Red Cross and the Los Angeles Fire Department Foundation

Fig Los Angeles-based healthcare apparel company Figs has launched a limited-edition T-shirt/underwear scrub, available in women’s and men’s sizes, with 100% of proceeds donated directly to Project HOPE to support frontline healthcare workers in the Los Angeles community

Francis Valentine After the brand's Canvas Heart Easy Tote was completely sold out (100% of the proceeds were donated to Los Angeles wildfire relief), Frances Valentine pledged to donate 10% of warehouse sales profits to the Red Cross to support Los Angeles wildfire relief; Frances Valentine's Warehouse Sale is now online, enjoy up to 75% off existing styles and free shipping

Grace Lee The jewelry brand will donate all proceeds from sales of the bracelet collection to the Los Angeles Fire Department; in addition, Grace Lee is giving away a Resin Ring and Resin Pod Necklace to anyone who lost their home in the Los Angeles fires (find more on the brand's Instagram )

Harwell Godfrey The limited edition Charity Heart is made of 1.59 carats of natural white diamonds and 18K gold and will be available for purchase until January 31, with 100% of profits donated to the LAFD Wildfire Emergency Fund

Heather Taylor Home Through the end of the week, the Los Angeles-based home furnishings and textiles brand will donate 30% of all website sales to the California Community Foundation

Respect The retro-inspired apparel brand is donating 100% of net proceeds from its new City of Angels designs to the American Red Cross to support those affected by the California fires; the new designs are printed on adult crewneck sweatshirts, adult T-shirts, and youth T-shirts on shirt

respect gifts Respect that gift, why not? The foundation, founded by NBA star Russell Westbrook, has collaborated on a limited-edition T-shirt, with 100% of net proceeds going directly to Altadena and Pasadena. resident

Jacqui Ash The brand will donate 100% of proceeds from the Tribe Together tote to the California Fire Foundation

jenna black The Los Angeles-based brand will donate 50% of January sales to support fire rescue

card gold The jewelry brand will donate 100% of proceeds from all sales of its Crescendo chain necklace to the Cal Fire Foundation.

Lisa says add The clothing brand will donate 15% of all sales this week to the Los Angeles Fire Department Foundation (per the brand's Instagram)

story project The brand is donating 100% of proceeds from sales of its Resilience bracelet to the California Community Foundation’s Wildfire Recovery Fund

Lush 75% of the sale of each Flame Fighters Soap will be donated to emergency aid for people and animals affected by the Los Angeles wildfires; in addition, the brand has donated more than 15,000 personal soaps, body washes, moisturizers and other hygiene items supplies, 4,000 safety masks and 6,000 pairs of socks

Made by Mary 100% of proceeds from the California Care Disc Necklace will be donated to World Central Kitchen, a local organization providing critical aid

Mia Moros Fine Jewelry The brand will donate 100% of sales of The Gisèle Band to help those affected by the California wildfires through the 2025 Wildfire Relief Fund

pink chicken The clothing brand launches limited-edition bamboo pajama sets and jumpsuits, with 100% of profits going to Baby2Baby

pure life For every Los Angeles Wildfire Relief Bracelet sold, Pura Vida will donate 100% of net profits to Direct Relief, which provides life-saving medical assistance, wildfire kits and emergency funds

slide The jewelry brand donates 30% of all sales to the LAFD Foundation

established The Los Angeles-based fine jeweler is auctioning off a Magna bracelet with round white diamonds (retail value $11,550), with every dollar raised from the sale being donated to the Los Angeles Fire Department Foundation

Rod The Rhodes Future Foundation is donating $1 million to support local organizations providing emergency cash assistance to relieve the burden on mothers, caregivers and families who have been displaced or deeply impacted. In addition, the foundation will donate all 1% of sales.

rhodes hair The hair care brand is donating 10% of January sales to the California Community Foundation-Wildfire Recovery Fund (per the brand’s Instagram)

Searching and intoxication When you purchase a Malibu Throw, 100% of the net proceeds will be donated to the California Community Foundation

Set as active The brand launched a limited-edition LA Loves You Too crewneck, with 100% of proceeds from each sale donated directly to the Los Angeles Fire Department; in addition, a portion of proceeds from the Set Active core collection will be donated to Los Angeles Fire Rescue efforts

they sparkle Customers can select the Los Angeles Fire Department Foundation as their donation organization of choice at checkout; the bed and home brand's ongoing giveback program includes up to four different organizations to which customers can choose to donate their purchases , one of its current partners, World Central Kitchen, is also supporting Los Angeles Fire

sundae school 100% of proceeds from Venice B*tch Fleece will be donated to the California Wildfire Recovery Fund

supply Los Angeles residents can claim up to three 100% free shaving and grooming essentials, including razors and shaving cream — no credit card required and free shipping

sydney avon The Los Angeles-based fine jewelry brand is donating 100% of proceeds from two California-inspired charm necklaces (Eye Heart LA Necklace and California State Necklace) to the Los Angeles Fire Department Foundation; learn more about Sydney Evan’s philanthropy here information

Tarte From January 8-15, Tarte Cosmetics will donate 100% of net proceeds from online sales of up to $250,000 to World Central Kitchen to support the organization’s disaster relief efforts

clear cut 100% of profits from LA Pendant will be donated to the Los Angeles Fire Department Foundation

Additional assistance from the fashion and beauty sectors

Julia Flynn, owner of Los Angeles public relations firm Cabine Creative, announced in a Facebook group that she would open her office to any stylist or showroom who needs a safe space to store their collections. In New York City, Francesca Simons owns a consulting firm of the same name and works with Los Angeles jewelry brands Anita Ko, Suzanne Kalan, Jacquie Aiche and others. She said she is donating to various organizations in Los Angeles, including the LAFD Foundation, the California Community Foundation and Baby2Baby. New York jewelry designer Lorraine Schwartz, who recently provided stones for Salma Hayek Pinault, Sofia Vergara, Kylie Jenner and Heidi Klum to attend the 2025 Golden Globe Awards, also confirmed through her spokesperson that she has made a donation to the Los Angeles Fire Department and Baby 2 Baby.

New York fashion designer Rebecca Minkoff issued the appeal via email Thursday afternoon. "We are sending love to those affected," Minkoff wrote in the statement. "Please join us in supporting the Los Angeles Fire Department on the front lines by donating to supportlafd.org." Chief of Communications at Violetta Group Los Angeles Executive Officer Alice Braccini similarly noted that her team is donating funds to the Cal Fire Foundation and LAFD. “Our office neighbors at G&B Digital Management are launching donation drives to different shelters,” Bracini added.

"In talent management, we work with every brand in the world. We just held a fundraiser for Teach AAPI in December, so we're already working with brands like Aesop and Caudalie." CEO of G&B Digital Management The company has 13 talent managers representing about 100 influencers, said Kyle Hjelmeseth. "It was difficult from the beginning to decide where we should take what we collected, and we ended up choosing the YMCA. We have two centrally located and safe locations near here in the Wilshire Corridor where they will be distributed Outside of locations where donations are needed. Companies wishing to donate products can contact G&B through its Instagram account.

Beauty brands are also stepping directly in to help. Silicon Valley-based SkinSpirit has made a one-time donation to the Cal Fire Foundation, while New York-based Mexican beauty and lifestyle brand Nopalera is offering a free shower kit account to anyone who submits information through the brand's Instagram Stories. Sugared + Bronzed, a sugaring and tanning destination born in Santa Monica, booked a hotel room near LAX and is offering support to everyone in the community displaced by the pandemic—employees, their families, and throughout Los Angeles). fire. Interested parties can DM the brand on Instagram and S+B will place them in hotel rooms as space becomes available.

For more ways to help, THR A list of organizations has been compiled to collect donations and provide support to those affected by the Los Angeles wildfires.