Facebook, Instagram users delete accounts due to policy changes

Some users are fleeing the company's platform after Meta and CEO Mark Zuckerberg announced a series of changes ahead of President-elect Donald Trump's second term that would shift the company and its policies to the right, including Facebook, Instagram and WhatsApp.

In a series of changes made in recent weeks, the company ended its third-party fact-checking program in the United States and said it would eliminate content moderation around political speech. Instead, Meta will use a community annotation system similar to Elon Musk's X. An update to Meta's policy on hateful conduct includes that LGBTQ people can now be called mentally ill because of their identity. Meta also disbanded its diversity, equity and inclusion team.

Zuckerberg isn't the only big tech billionaire to curry favor with the incoming president. Both Musk and Jeff Bezos will have prominent seats at Trump's inauguration on Monday. But Meta's changes, coupled with Zuckerberg's personal appeal to Trump, sparked a range of reactions among users.

NBC News reviewed hundreds of posts and comments on various social media platforms that said users would delete their meta accounts, stop posting or boycott the company in response to the changes. The departure is reminiscent of the mass exodus of X (formerly Twitter) users from the platform following the 2024 election.

“As a queer Chicana woman, it is no longer safe for me to post on either platform,” said Marie Valencia, a full-time artist who had more than 100 followers on Facebook and Instagram before she stopped posting 20,000 followers. The term Chicana refers to Mexican-American women. “I’ve also seen more and more people give up their personal data, especially over the past few weeks as Meta has rolled back DEI and speech protections for those who are most vulnerable online.”

Valencia has turned to posting on Bluesky, an alternative to X and a platform for Latina women called Amigahood. "Meta is going to be another X," Valencia said.

Cord Jefferson, the director of "American Novel" and nominated for an Academy Award for Best Picture, announced Sunday that he is leaving Instagram but will remain active on Tumblr.

"A lot of things are getting bleaker and sicker by the day. While we can't put all the blame on the tech oligarchs, we can put most of the blame on them," Jefferson wrote on Instagram. "I'm doing everything I can to cut out of my life the increasingly stupid ideas that shape cyberspace like this."

Some people have abandoned some of Meta's platforms while continuing to use others. Mark Lemley, a Stanford University law professor who represents Meta in copyright disputes involving artificial intelligence, announced on Monday that he would drop the company as a client and reconsider his use of the Meta platform.

"I've been grappling with what to do about Mark Zuckerberg and Facebook's descent into toxic masculinity and neo-Nazi madness," Lemley wrote. "While I have considered quitting Facebook, I have found the connections and friends here to be extremely valuable, and it seems unfair that I would lose them because Zuckerberg is facing a midlife crisis."

Lemley said he deactivated his Meta's X alternative Threads account and that he will no longer purchase products advertised on Facebook or Instagram. Instead, he wrote that he would "visit the site separately to ensure Facebook does not receive any credit for this purchase."

Those leaving Meta still make up only a small portion of its overall user base. Nearly two-thirds of Americans use Facebook. There are nearly 170 million Instagram accounts in the United States, and nearly 100 million WhatsApp accounts. The week-long "Lights Out" boycott of the Meta platform, which began on January 19, attracted hundreds of potential participants in Facebook groups.

Some users say they feel trapped on Meta platforms, especially WhatsApp, because they use these services to communicate with family, friends and personal networks. Others serve as influencers or build platforms for organizations and small businesses.

Stacy Kess, founder of the nonprofit news organization Equal Access Public Media, told NBC News that after the hateful conduct policy was updated to allow phone calls, she saw others and organizations in the disability community continue to criticize Meta Posting on the platform, she felt "frustrated" that LGBTQ people suffer from mental illness.

“I just saw a lot of people still actively posting on Instagram and I wonder how many of them are aware of the policy change,” Case said. “This should be a hard line for people with disabilities and the LGBTQ community.”

Equal Access Public Media, which has accounts on Facebook, Instagram and Threads, released a statement on the policy change on Tuesday, saying, "EAPM condemns this policy that allows for dehumanizing and disabled language. We will continue to post elsewhere Information." The organization, which is raising funds to create accessible news products in video, audio, American Sign Language and Simplified English, has its largest following on Bluesky.

"We don't feel like we're taking a moral absolutist stance, we feel like we're living our values ​​just by saying, 'This isn't okay,'" Case said. "We will continue to explore other options because we know there are other options."