The number of acquisitions of Mainstreet.com has not been disclosed, the latest fintech startup designed to be snapped up by Workforce Management Company.
In an article on X, Emberer.com chairman and co-founder Jesse Tinsley said the two companies are “merging to simplify business backend solutions into a powerful platform.” Tinsley confirmed the acquisition of TechCrunch.
Mainstreet is a San Jose, California-based startup founded in 2019, focusing on helping startups uncover research and development tax credits. The startup generates revenue by gaining perspectives from the points library. Mainstreet achieved some success in its first year, surpassing the $1 million ARR run rate threshold and helping average customers save $51,000. Mainstreet earned more than $15 million in 2021, and newsletters in every industry are not boring.
In 2022, when Mainstreet abandons about 30% of its employees, there may be signs of potential trouble, citing "an incredibly rough market". At its peak in 2021, Mainstreet is worth $500 million. The company is said to have ended a financing in 2022 with a valuation of $200 million.
It is not clear that Mainstreet's balance sheet was happening quickly before this acquisition, although Tinsley told TechCrunch in an interview that the company is profitable. Overall, Mainstreet raised about $75 million in known venture capital from investors such as SignalFire, Tusk Ventures, Shrug, Moxxie Ventures, Weekent Fund, Ankitient Ventures, Sound and SV Angels.
Tinsley said a Mainstreet investor introduced the company to employees. Mainstreet’s 15-person team will join Emberer.com, with all its companies having approximately 500 employees as part of the deal.
Tinsley said that with the acquisition, employer com is worth only $700 million north.
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In the second half of 2024, employers announced that they were acquiring Bench, a VC-backed accounting startup that locked thousands of customers out of their accounts and in fire sales after the abrupt shutdown. Last week, the bench underwent a major round of layoffs. In January, employer com proposed to get levels, a fintech startup that suddenly closed after not finding a buyer, but the deal didn't pass.
"When we initially launched employer com and bought the bench, the overall theme... was basically end-to-end platform automation for the business backend G suite," Tinsley said, buying Mainstreet fits that goal.
According to a Bloomberg report, Tinsley and Emberer.com reportedly worked with YouTuber Mrbeast and others to save Tiktok by submitting all-cash bids for the app. It is unclear what happened to the alleged acquisition attempt, although Tinsley publicly confirmed in March that he was part of the $30 billion bid.
This story was updated to reflect the accurate amount of funds from Mainstreet