Donald Trump's Truth Social (DJT) Stock Coaster

Unless you have been living under the rocks for the past year, you will know there is someone out there planning to change everything. Whether it is cultural pastime, corporate balance sheet, national budget, or even international capitalism, Donald Trump has an unprecedented impact on the financial field and all market participants. Whether you love or hate him, the fully expropriated former real estate tycoon is now the most powerful person in the world, drafting a policy plan that can have the same international economics as the Marshall Plan. The same person also happens to be the co-owner of a Nasdaq-listed media and technology company called Truth Social (DJT), while serving as the second term as U.S. president.

Does this stock offer investors any opportunity in terms of the short-term or value of long-term investors?

Surprisingly, about 50% of Donald Trump's net worth is tied to the Trump Media & Technology Group (DJT) (also known as the Truth Society or TMTG). Trump's total stake in DJT is worth approximately $4 billion. Despite the obvious upward potential driven by speculative enthusiasm around Trump’s celebrity identity, I remain neutral with this investment because the underlying business is highly overvalued and unrealistic.

Truth Social (DJT) Price History in the Last 5 Years

Here's the point: DJT is one of the most iconic politicians in history, purely politically motivated emotionally driven specifications. The idea is that while DJT's performance metrics are creepy, Donald Trump's position and influence will protect the value of stocks, regardless of whether he is the president of the United States and has the ability to do so.

DJT has sold only $3.4 million in revenue over the past 12 months, but has a market cap of $6.6 billion, a valuation undoubtedly swelled by marketing hype rather than financial performance. Broadly speaking, the stock has a terrible fundamentals from an accountant’s perspective. Currently, DJT stock is rated as underperforming, scoring 10 points on Tipranks’ smart score.

Truth Society (DJT) Debt to Asset History
Truth Society (DJT) Debt to Asset History

From a pro-Trump investor perspective, DJT's valuation and balance sheet discomfort can be issued with a stroke of pen and a press release from the U.S. president or his entourage.

Trump has been making strong political measures, including ensuring the return of Hamas hostages, promoting peace talks from Ukraine, and maintaining stable but firm relations with China. However, political success does not guarantee the success of DJT stocks unless the market continues to raise its price based on emotions rather than substance.

The company's main asset Truth Society has only 2 million active users per month, with X's 600 million or a small portion of its 3.98 billion seats making it a relatively weak competitor in social media.

Further afield, DJT also plans to expand to financial services using Truth.fi (FINE), a fintech brand that offers investment products focused on cryptocurrencies. While this adventure may unlock a lot of upside, it is still highly speculative. That being said, Trump's connection with well-known tech figures, such as Elon Musk and other billionaire entrepreneurs, could eventually turn DJT's financial institutions into something more important.

The proposed propulsion ETF is a good example of potential price catalysts on the DJT track. For bullish speculators, hope Trump and Musk put financial channels and cryptocurrencies everywhere while bringing huge returns to themselves.

Currently, DJT's price action is inseparable from the news cycle and Trump's political activity, not the fundamentals of the company. For example, in October 2024, DJT was purely 130% of optimism about Trump's election prospects. However, after being elected, the stock struggled to maintain its earnings, a sign of caution in the market regarding its long-term investment cases.

The real turning point for DJT may be its financial sector. If Truth.fi produces meaningful compound returns; emotionally driven investors will realize the value of DJT after all. Additionally, if Trump continues to promote geopolitical stability and with Larry Ellison, Rupert Murdoch, Sam Altman and Elon Power players like Elon Musk remain highly visible, and DJT's momentum may be based purely on emotions and brand value.

It’s no secret that we are in an era where fundamentals dominate the market. Although fundamentals remain the ultimate driver of long-term value, we see that stocks with long-term valuation multiples do not have a single profitable dollar to show for a long time. Trump’s startups can still maintain overvalued multiples simply because Trump is the most famous person on earth, and his tricks surprise everyone. This makes DJT an ideal speculative investment, but its financial services sector must provide for turning emotions into sustainable long-term value.

Senior stocks can maintain an improved valuation, but are still susceptible to volatility, especially in dealing with macroeconomic conditions and operational setbacks. Schedule is critical for any potential DJT investor, and short-term entries and exits may be viable strategies. However, falling into the price swing that may occur this year will be unstable.

From a technical point of view, DJT looks medium now. The 50-day moving average exceeds the 200-day moving average, and the signal is in a short-term upward momentum. However, the relative strength index (RSI) is close to 40, indicating that the stock is under sales pressure. A better entry point may appear in the near term. On Tipranks, the technical sentiment bias on DJT is unfavorable.

Technical analysis of the Truth Society (DJT) stocks
Technical analysis of the Truth Society (DJT) stocks

Ultimately, DJT is an emotionally driven stock that doesn't match my investment strategy. I'm trying to allocate capital to high-yield businesses with strong cash flows and reasonable valuations relative to their basic performance. But for those who are at greater risk than me and those who want to enter political conspiracy through the stock market, DJT may be just a ticket. Distributing a small portion of a person's portfolio to DJT just for Joyride may attract politically savvy speculators.

Wall Street analysts have not issued any public ratings on DJT, mainly because the company has caused the lowest revenue and huge losses since its inception. Its latest income statement report reported $3.4 million in revenue and a net loss of $372.4 million.

Given its speculative nature and lack of basic support, DJT's extreme market volatility keeps it away from Wall Street's priority list as analysts focus on more mature businesses.

Although the Truth Society lacks huge growth potential, the Fact Fif has a real opportunity to properly execute long-term value. The Trump brand alone increases the value of intangible assets, which can keep DJT transactions at a premium for a long time.

Additionally, if Trump meets his promise and changes how the U.S. works, including legalizing cryptocurrencies, promoting the U.S. domestic labor market, protecting domestic industries, Fastracktrack AI infrastructure, and funding large-scale construction projects, these businesses potential reconstructions may arise. For the United States as a country, men themselves, DJT as a company and DJT investors launched hugely. Winners are everywhere.

However, for value investors like me, the value of DJT is too invisible to guarantee investment. As the most powerful person in the world, the U.S. president has exerted a huge influence, making DJT a speculative swing of the fence that could ultimately bring returns to investors. But if the result doesn't match the dizzy desire, it all can shed tears - which is usually the case in politics and economics. In fact, most hype, memes and fashion tend to come quickly, while reminding investors that it looks too good and is usually real, especially in the stock market.

Disclosure