• Consumers are now using large language models Just like shopping Chatgpt, traditional marketing practices need to be changed. In the era of AI generation, companies need more brand content and third-party mentions.

Experts say some consumers are starting to shop with CHATGPT, and digital marketing specifically targeting web searches must also change.

When Apple's senior vice president of services said Safari Web browsing had recently decreased for the first time in 20 years, it highlighted the threat posed by AI to generate AI, which attributes it to users who switch to large language models.

Although Google refuted these claims, it said its search engine continues to "see overall query growth", other data hints at Chatgpt's impact on shopping.

Amazon.com is the most visited domain name in Chatgpt search capability, accounting for 9.13% of all traffic, according to a DATOS survey.

Overall, the e-commerce sector received 12.65% revenue, lagging in journalism (21.42%) and academic (17.81%) fields.

The increasing popularity of AI shopping has changed the way marketers focus on their brands.

Traditional marketing techniques revolve around search engine optimization (SEO) practices to create greater opportunities to appear in users’ Google queries.

To increase the chances that the search algorithm will increase the company's visibility on the web, SEO exercises focus on keywords, website loading time and mobile phone-friendly.

However, marketers now have to optimize LLMS's survey query, which will be extracted from online content and third-party mentions. These include general consensus on branded websites and social media platforms such as Reddit and X

“Until recently, digital marketing was all about winning clicks. With the rise of LLM, it’s now winning that mention,” Yaron Litwin, chief marketing officer of Parent Control Apps, told 10:00 am wealth.

Like retail brands, CMOs in the content filtering software business have also adopted AI marketing to improve trends.

For example, when it comes to running shoes with the highest rated, it's "more conversation" wealth.

The LLM will then provide the user with options by explaining how each shoe is best suited for that particular query.

While marketers are starting to optimize for LLMS, Huberman said the increase in ChatGpt shopping “is not important enough to really abandon anyone.”

He added: "So we haven't seen a drop in organic traffic yet, and that's anything related... no alarm bell rings, but we know it's coming, so we're preparing for it."