Coca-Cola CEO James Quincey has remained stable on prices on costs such as aluminum cans and orange juice as the Trump administration's trade war pushes.
"We're not (raising the price) outdated. Obviously, the price is up because of a normal set of things - inflation last year - which has happened. But we stick to the current pricing plan because, you know, some things are more expensive, some are cheaper, and everything becomes a bundle."
Shares of the beverage giant rose nearly 1% in trading Tuesday as it beat in revenue in the first quarter and did not issue a warning under full-year guidance. The company said in a statement that it expects the impact of the trade war to be "manageable" this year.
Read more about Coca-Cola's stock movement and today's market action.
End: April 30 4:00:02 PM EDT
That pep
This is not to say that consumers are showing no signs of being under pressure as big companies are starting to raise prices to compensate for their higher business costs.
For example, in Coca-Cola's North American business, unit case volume fell by 3%, as it increased the price by 8%. This is the second largest price increase in the Coca-Cola sector, behind the 16% rate hike in Latin America.
"If you look at U.S. business, the weakness in Q1 is focused on what we call future consumer packaging, which is more predominantly dominant in supermarkets or independent trade channels, and the burden of some geopolitical responses," Quincy explained to Yahoo Finance.
Net Sales: -2% in the estimated $11.2 billion vs. $1.14 billion
Organic sales growth: + Year + 6% vs. Estimated + 5.2%
Core EPS: + year +1%, to $0.73, while estimated at $0.72
Key Comments: Say the tariff impact is "manageable"
Organic sales growth: +5 to +6% vs +5.63% estimates (Previous guide: +5% to +6%)
Core EPS: +2% to +3% to $2.96 vs. $2.96 (Previous Guide: +2% to +3%/$2.94 to $2.97)
Brian Sozzi It is the executive editor of Yahoo Finance. Follow Sozzi on X @briansozzi,,,,, Instagramand LinkedIn. Tips about the story? Send an email to brian.sozzi@yahoofinance.com.
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