Architects at Pride Celebration across the United States face six-figure challenge this year Company Exodus In the spring, their sponsorship funds have decreased, which they say will endanger future shows. With the start of Pride Month, organizers compete for a severe budget shortage, with some reporting 20% ​​to 30% less company support compared to the past few years.

They said the show will be held this summer, but what will happen next is not quite sure.

"We'll be attending the event," said Suzanne Ford, the executive director of San Francisco Pride, who told CBS News five corporate sponsors about their ties to the organization during an overwhelming week in March, while several others reduced their funding. "The real question now is, what shape will we be in on the other end of our pride? Will we be able to keep the door open?"

Historically, the company partners that exited San Francisco Pride this year are one of its largest and most reliable donors, including Anheuser-Busch, parent company of Nissan Comcast/Xfinity and Bud Light. as well as TargetBud Light faces the public Rebound and boycott In recent years, its pride advertising.

"This hurts us a lot," Ford said, losing Anheuser-Busch before, one of the biggest "biggest" sponsors of San Francisco's pride. “Comcast and Nissan are important and are long-term partners. They have been with us for a long time, so we rely on the money.”

Their retreat means San Francisco's pride is losing about $300,000, and Ford hopes that this will narrow to $200,000 once it considers adding donations from other sponsors, and they raise their commitments to close the gap left by big brands. Ford said two large corporate partners (Benefit Cosmetics and La Crema) initially waived their sponsorship contracts but returned since then as partners.

Several brands that have stepped back from San Francisco's Pride Partnership have done the same in other cities. Anheuser-Busch, known for decades as a supporter of the LGBTQ community, also refused to sponsor the 2025 Pride Festival in its hometown of St. Louis, according to the event’s organizers. The organizer said the company has been one of their main sponsors for the past 30 years.

Pride Month was initially considered a way to commemorate the 1969 Stonewall Riots, known for launching a modern gay rights movement, and since then it has evolved into a multifaceted celebration of the LGBTQ community. Local Pride programs usually involve at least one multi-day event roster for parades, parades or festivals, which intermittently attract a million or more attendees.

Organizers say the pride celebrations around have grown dramatically over the past decade or so, largely because of the influx of sponsorship from companies following the legalized marriage equality in the United States in 2015. Accused of using LGBTQ issues To make money.

This year, the trend looks very different as corporate sponsors across the country withdraw support for the pride celebrations or expand it significantly to shrink. According to statements from several companies and organizers, their decisions were attributed to financial stress or internal transitions, recalling conversations with CBS News.

A Nissan spokesman said: "Nissan is currently reviewing all marketing and sales spending, including a selection of consumer auto exhibitions, sports properties and other entertainment activities, to maximize efficiency and breakthrough efficiency."

But organizers and supporters see a pattern in cancelling sponsorships, some viewed a hidden byproduct of the Trump administration. Anti-dei polycies and in progress attack About transgender Americans. National Pride Network United Board of Pride Co-President Ron de Harte said the decline in brand sponsored Pride activities across the country has been widespread this year.

“This is happening in full swing by the sponsorship of festivals and events,” de Harte said in a statement. “Of course, the bad economic period is combined with the incumbent government’s unfriendly actions towards the LGBTQ community, so some market sponsors have moved on.”

With the organization of the Pride of Capital Alliance World offer This year in Washington, D.C., it battled a series of complications from this weekend’s international gathering. President Trump takes over as Kennedy Center World offers are either cancelled or relocated Under the new leadership. In addition, Booz Allen Hamilton, a leading federal contractor, consulting firm Booz Allen Hamilton, withdrew from critics’ moves that critics believe to succumb to government pressure in its 2025 World Offer Contract.

A spokesman for Capital Pride Alliance said Booz Allen was the only world offer sponsor to cancel the final contract, but others were withdrawing at various stages of the sponsorship process, including Comcast/Xfinity, Deloitte and Visa. A spokesman said some brands became "silent partners", which means they donated in the background, but avoided publicity that could be completely sponsored.

Matt Cheng, director of corporate sponsorship at Pride Heritage, a nonprofit that is Pride, a Pride event in New York City, told CBS News that its corporate partners have given various explanations to reduce or eliminate support. He said the economy was tired while they were worried about revenge.

“The biggest ones are tariffs and the economy. From a DEI and marketing perspective, many budgets have been cut,” he said. “But another is fear of the fear of strong federal opposition.”

Over the past few months, Pride's legacy has lost about a quarter of sponsorship, about $750,000. Zheng said large companies like Deutsche Bank have increased their earlier donations to the organization due to the gap, and recently conducted a survey of 100 individual donors, donating around $10,000. He hopes that New York City’s proud fundraisers will bring them closer to zero losses.

“Other than reviewing our budget lines to ensure we have the ability to take pride in the usual way, our other concern is our full year show,” he said.

More directly, Cheng added that the 25% budget gap may require a proud legacy to cut their only two grant programs, both supporting high-risk communities.

Like the world offers in San Francisco, St. Louis and Washington, DC, New York City’s pride has lost its big sponsors. According to public partnership information released last year, data from Nissan and Pepsico after being the top donors and Kevin Kilbride, a media and marketing manager of nonprofit organizations, showed. Other sponsors have reduced their funds but are still planning to march in the upcoming Manhattan parade, Kilbride said.

The goal remains New York City’s proud silent partner. Kilbride said the goal remains a “worthy partner” and that this year’s sponsorship is “at the same level as the past years.”

“We are absolutely committed to promoting inclusion for everyone – our team members, our guests, our supply partners and over 2,000 communities we are proud of serving,” a goal spokesperson said in a statement. “As we have done for many years, we will continue to mark Pride Month by providing a variety of celebration products, hosting in-house programs to support our incredible team and sponsoring local events across the country.”

CBS News contacted Anheuser-Busch, Booz Allen Hamilton, Comcast, Deloitte and Pepsico, but received no responses.