Google is moving deeper into AI video generation, launching a new version of Video Model Veo 3, a new AI video tool called Flow, and a strategic partnership with director Darren Aronofsky, who is launching a new storytelling Venture called Primordial Soup, which will seek to use emerging technologies to create compelling content.

"Film production has always been driven by technology. After the groundbreaking inventions of Lumiere Brothers and Edison, filmmakers unleashed the hidden storytelling power of cameras," Aronofsky said in a statement. “The technological breakthroughs later – sound, color, VFX – allow us to tell stories in ways that weren’t possible before. Today is no different. Now is the moment to explore these new tools and shape them for the future of storytelling.”

Primordial Soup has a strategic partnership with Google Deepmind to make original movies with researchers and filmmakers, and first and foremost ancestor (Directored by Eliza McNitt) debuted next month at the Tribeca Film Festival. The film blends live action (along with the company noted, the SAG-AFTRA actor) with images created by AI Tech Gen Tech.

Aronofsky's adventure is Google unveiling VEO 3 and FLOW, hoping to turbocharge the AI ​​filmmaking process. Thomas Iljic, product manager at Google Labs, told Hollywood Reporter In an interview, it was the use cases of creatives that triggered the development of flow.

"We often only provide text for videos (in previous models), but the quality of the model has reached a point where we start to see highly creative people start creating three four-minute shorts. That tells us, well, there’s something out there," Iljic said. "We’re like, it’s starting to be a paint brush that works for highly creative people. So we’re back on the drawing board and basically working with a bunch of AI filmmakers over the past six months to get to know their perspectives about their ideas, they want to put it down and want to really put their vision on the scene, what’s missing?"

Matthieu Kim Lorrain, creative director at Google Deepmind, said the company spent time talking to both the focus on both and the more traditional filmmakers when developing VEO 3.

“We are chatting with audiences across the creative community. AI filmmakers and early adopters are exciting,” he said. “The other community we talk to is what I call traditional filmmakers, top filmmakers in the industry, characters that everyone knows because we think they certainly have incredible expertise and they have very difficult problems to solve, and VEO 3 can help. We’ve seen a lot of use cases.”

You can see the trailer of the original soup ancestor the following.

[embed]https://www.youtube.com/watch?v=qucia6halcg[/embed]