China's chip ban is "very painful" as sales lose $15 billion

NVIDIA CEO Jensen Huang said at a Computex trade show on Monday that the Trump administration has banned its Chinese H20 chips and the company lost $15 billion in sales.

In an interview with technical analyst Ben Thompson, Huang called the ban "hugely expensive" and "very painful." He noted that the company is expected to see $5.5 billion in charges in its first fiscal quarter due to the ban.

“No company in history has shed light on so much inventory,” he said. “(n) I lost only $5.5 billion – we wrote $5.5 billion – we went from sales to $15 billion, probably $3 billion worth of taxes.”

Wall Street analysts expect NVIDIA to earn $10 billion to $16 billion in revenue in the coming quarters, the latest export ban on its H20 chips.

NVIDIA has repeatedly updated its bargaining chips in the Chinese market over the past few years to comply with the ever-increasing U.S. trade restrictions, thus making the chips stronger and stronger in every new iteration.

Last month, the latest ban on its chip exports was due to the U.S. government said it was investigating NVIDIA's use of AI chips in China. It cites cheap AI models from Chinese startup DeepSeek, powered by NVIDIA's previous H800, which is currently banned from exporting to the country.

Huang hints that NVIDIA can't do another AI chip with China's Hopper architecture under current restrictions: "