Cher Lloyd on making new music, Swagger Jagger and Liam Payne
Mira Austin A woman takes a photo under a cloudless blue sky. She looked down at the camera slightly, showing an attitude. She placed her left hand on her head and pulled open her long black earrings to reveal large, thin gold earrings.  Mira Austin

Still looking great: Cher Lloyd releases new music for the first time since 2020

The world first met Cher Lloyd in 2010, when the then 16-year-old took to the X Factor stage and wowed the audience with her version of Keri Hilson's Turn My Swag On.

Cher eventually finished fourth on the television talent show and signed with Simon Cowell's record label, releasing her first single "Swagger Jagger" and two studio albums.

She's been in and out of the spotlight since her early success, and earlier this year she shocked fans by announcing an upcoming single, her first since 2020.

Fifteen years later, Cher told BBC Newsbeat that music is still "everything" to her and that she is "pouring the tea" for her new single "Head Down".

"Being on such a big reality show, it was a roller coaster ride," she said.

“I just felt like I needed to get a lot of words out.

"For me, keeping my head down is a way to not blurt it out and not get in trouble."

Photo taken from the shoulders up of a young woman walking down the street. She had a neutral expression and wore a black blazer with intricate white patterns embroidered on her shoulders. Her dark hair was tied loosely.Getty Images

Cher was the subject of numerous tabloid reports during her time on The X Factor

Looking back, Cher said her experience on The X Factor was "a shock to the system".

"I had the illusion that the show was just about singing and acting, but I didn't realize that 80 or 90 percent of it was reality TV."

Cher was heavily criticized by the tabloid media during her time on the show, and stories about the "diva's" behavior turned some viewers against the teen.

She said she felt "really sad" when she gained a reputation as the show's villain.

"That was never my intention," she said.

"I think it kind of overshadows the reason why I'm there, which is because I love to sing."

When asked how she handles negative attention, Cher said she doesn't.

"That's why you see me getting into trouble and making bad decisions," she said.

One man who helped her get through it, though, was Liam Payne. The One Direction star died last year after falling from a hotel balcony.

“He was always level-headed,” Cher said.

"He takes care of everyone and he has this nurturing energy. His passion for performing is unparalleled.

"I don't think I've said this before, but his talent is unbelievable."

Five young men and one young woman sit in the front row of a fashion show. The group watched with interest, with two male members holding up their phones to take photos. The men were dressed in 2010s fashion - a mix of plaid shirts, chunky cardigans and asymmetrical hairstyles. The young woman tied up her black curly hair with a red paisley headscarf and wore a series of large gold pendants over an all-black dress and top. Getty Images

Cher appeared on The X Factor with One Direction

Now a mom, Cher says knowing there's more to life than acting is "what keeps her sane."

"The most important thing is to be a good person and treat others well."

This has given her new challenges and she would like to see working parents in the music industry "relax a little bit".

Cher said she still "expects to get it done."

“It’s just a vicious cycle that I’m still trying to wrap my head around and understand,” she said.

Having children was just one way her career would shift.

Cher's musical style has also evolved, but there's one song she can't escape.

Jagger strutting.

She said she hadn't performed her debut single in years and considered herself "the old me."

“As an artist, I’ve grown out of that,” she said.

But the Internet wasn't there yet.

Swagger Jagger "Part of My Story"

Swagger Jagger received a huge boost when a video of two young girls recording a music video in their bedroom went viral.

It begins with the line: "I'm going to sing Cher Lloyd's Cher Lloyd."

They rush onto the track but are interrupted by a mum bursting into the room and angrily asking "Why doesn't someone know how to flush a toilet?".

Needless to say, Cher thought this was "hilarious."

“Every time I see it, it makes my heart sing,” she said.

"In fact, my name is attached to it. It's just gold.

“The last thing I want to do is recreate that video…how fun would that be?!”

When Cher performed the song at a festival last year, she said seeing the crowd going wild changed her own feelings about the song.

"The feeling I got from it was...how could I not perform?"

"I know I'm no longer with Swagger Jagger artistically, but it's such a big part of my story... I have to do it."

But Cher is keen to show people more than one of her songs and says her new music is ready.

“I’m going to keep putting out these songs,” she said.

Cher said returning to music made her feel "worth it again."

"I know it sounds dark," she said.

"But when you're in a bad situation, when you have something that makes you feel good again, you have to hold on."

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