Indeed: Gracie Abrams stars in Chanel's Spring/Summer 2025 campaign.

The Grammy-nominated singer-songwriter — who had a breakout year, opening for Taylor Swift on the Eras tour and performing on saturday night live — who has become Chanel’s new ambassador after wearing the brand at the Grammys and Met Gala.

The 25-year-old poses for Craig McDean's new campaign, which was art directed by filmmaker Sofia Coppola Long-time muse and friend of Chanel. "The campaign combines photography, music and film, imbued with a modern, feminine interpretation of the world of Chanel," the brand said, adding that some of the images cast Abrams as a "movie heroine" in a nod to A tribute to characters from Coppola's films.

The two had never met before working together on the campaign, but the filmmaker reportedly attended a sold-out show by Abrams at New York's Radio City Music Hall with her daughter . "It's a wild dream of mine to work[with her]in any capacity, just like it's a far-fetched dream to get to know Sofia in any capacity," Abrams said. Eller. "For me, being able to be on set as an observer, more than anything else... the more I understand all of (Coppola's) work, the more it continues to apply to all of my formative Feelings and experiences, but it all just amplified as I grew into a woman.”

Coppola added: "Besides the fact that Gracie is a beauty, she excels in this campaign because she is smart, thoughtful, a writer of integrity and has a grace that is rare today. To me , Chanel represents elegance and culture.”

See featured images below. The Spring/Summer 2025 pre-collection is now available.