Chanel has a fresh, edgy new designer, but still stands for classic charm. It was loud and clear news from Chanel's first show since Matthieu Blazy played the role. The show was held at Villa d'Este, Lake Como Palace hotel on Elizabeth Taylor, Greta Garbo and Marlene Dietrich, where Alfred Hitchcock, who filmed the Happy Gardens, announced the most beautiful place on the planet.

The location booked one year in advance offers the theme: Life in a big hotel. Think of the White Lotus on the Como Lake Art directed by Slim Aarons. The first thing that was woven through the pebbly cart on the hotel terrace was a white bathrobe-style jacket. Then, the hotel parasol had capri pants on the buttery yellow pants and a lilac tweed suit to match the wisteria’s backward head. Model bags are enough to accommodate pool towels, while the golden Lamé cover is glittering and dazzling like the sun on the lake.

“To me, Cuomo is about the light,” said Bruno Pavlovsky, president of Chanel fashion. “Life here is cinematic.” Famous faces, including actors Keira Knightley and Sarah Catherine Hook, are dotted among the 900 audience, mainly composed of Chanel’s largest clients.

The parade season, named Caribbean cruise, requires glittering casual clothes, and the rich are popular among the rich. Spending on holiday closets has increased exponentially across all price ranges: Consumers spend less on smart dressing, and looks good during Instagram vacations. The brand lost a lot of money at the cruise show because the clip of this lucrative vacation market is worth a lot in sunglasses. (Most of the appearances have a pair of shadows on this show.)

Pavlovsky describes Chanel as a "generational moment". Blazy played a role in early April and he was not engaged in the series or participated in the show, which is considered a design studio. Chanel ambassador Sofia Coppola, who was the figurehead of the event in his absence, filmed a short film on the scene of Villa d'Este, which she described as "when you leave, you may be different from the way you are in real life," which is "about yourself, that version of yourself."

Chanel has doubled its revenue and number over the past decade, becoming the world's second largest luxury brand after Louis Vuitton, with 36,500 employees by the end of 2023. It's over 10 times more than Blotsega Veneta, from where Blazy Blazy arrives. His October debut was warmly anticipated, but Pavlovsky was “not very interested in what happened in October”. Instead, he is "interested in the future that begins in October. We work during Chanel. We are not in a hurry." Pavlovsky said he will wait for two years before judging whether Blazy is suitable.

Pavlovsky rejected any proposal to transfer production to the United States to avoid tariffs. Chanel intends to maintain its current price coordination policy, with prices consistent in every country in the world, he said, adding that if tariffs are imposed, they will "find a cost to cover prices to keep prices low."

Pavlovsky told Women’s Wear Daily that “he has respect and respect for legacy and respect for legacy and the work of Virginians”, and he felt the recruitment in Blazy. "It's important to me because it has nothing to do with competition in image and scale. It's about the depth of what the brand represents and how we can continue to tell our story on that." Blazy has begun to make changes, including hiring experienced British high-end fashion expert Andrew Heather, who has worked under designers including Alexander McQueen and John Galliano.

The silk scarf made by Como uses the ankle belt as the ankle belt on the caster. Chanel recently took a 35% stake in Como maker Mantero, which has been producing silk for more than 50 years for Chanel tops and printed scarves. Under the terms of the deal, Mantero will continue to produce clothes for competitor luxury customers including Dior, Saint Laurent and Versace, but Chanel believes it is a reasonable investment to protect key players in their supply chains at a time when global economic pressures disconnect many expert producers from their business.