Last month, thousands of people flocked to the first Matsuri '25 of the Japan Cultural and Entertainment Industry Promotion Association in downtown Los Angeles, a concert featuring Japanese pop artists.

The sold-out March concert held by an organization called Ceipa at the Peacock Theatre consists of three acts. Ado is a popular singer-singer and lyricist whose personal details (including her identity) are almost unknown, engaging duo Yoasobi and the vibrant four-person group Atarashii Gakko! These three artists have a strong influence in the American music market.

Atarashii Gakko! Yoasobi both plays Coachella with the latter. Ado performs entirely in the shadows through a cage-like box, and he is preparing to embark on a massive US tour that has sold out her July performance on La's Crypto.com Arena.

According to the press release, Ceipa held an event to bridge the gap between Japanese artists and American fans. Ceipa board member and music producers alliance Japanese President Tatsuya Nomura told Tatuya Nomura that the activity was particularly timely. Hollywood Reporter Matsuri'25 started shortly before it started.

The supervisor spoke to the industry crowd at an intimate party before the concert. "Japan is for selling CDs because you get the most profit from it, but unfortunately (when) Covid Hit, music fans can't go to the record store." thr Follow his comments.

"In Japan, CDs sold about 3,000 yen, about 20 dollars. If calculated, that's about two dollars per song, but when it comes to streaming services, (the artists don't have that much)." "How do they make a profit? They have to think bigger outside of Japan."

All three performances on the Matsuri'25 lineup have been a big success on streaming services including Spotify's Atarashii Gakko! Ado brings over a million monthly listeners, bringing over 6 million, while Yoasobi's is located above 7 million. Increasing global streaming numbers does not necessarily mean changes in music or overall focus.

When asked whether he thinks global expansion means overall strategic changes for Japanese companies and artists, Nomura said: "If I say there are 100 artists in Japan outside of Japan looking for production products outside of Japan." "Ninety percent of these artists are writing songs for the Japanese market."

Nomura added: "Even if they make these songs for the Japanese market, people outside of Japan will notice it."