Canal+ has signed a first distribution deal with Netflix that will allow French pay-TV players to carry Netflix content from sub-Saharan African countries.

Starting next month, Canal+ will send its subscribers to 24 French-speaking African countries Netflix original content, such as global hits, e.g. Stranger's stuff,,,,, Money robbery,,,,, Squid Gameand Emily in Paristo produce slate in Africa with ribbons including South African drama Blood and waterNigeria series Blood Sisterand reality series Young famous and African.

Canal+ is already a leading player in Africa, operating in 25 countries through 16 subsidiaries and reporting 8 million subscribers. The French Group currently operates 28 paid TV channels specifically targeting African audiences. The French group is currently acquiring the Pan African Pay TV Group Multiseasonologist, the largest pay TV player in the continent, with subscribers operating in 50 countries operating in 50 countries.

Netflix has not broken down its subscriber numbers in Africa in the larger European, Middle East and Africa (EMEA) regions, but it is estimated that streaming has fewer than 5 million subscribers on the continent, while the vast majority of people in the English-speaking countries of South Africa, Nigeria and Kenya have overwhelming majority.

“Our millions of African subscribers will benefit from unique offers, bringing together the best content for Canal+ and Netflix content,” Pascale Chabert, Canal+’s chief content acquisition officer, said in a statement. “This new agreement demonstrates Canal+’s ability to extend its unique super-aggregation model beyond the European continent.”

During the streaming boom during the pop era, Netflix, along with other global streamers, invested heavily in original African content to increase subscriber count and touted the mainland, with low streaming penetration and a large number of young people as a growth market for the future. But Africa has under-attention to global streaming as Wall Street’s successful measurements change from subscriber growth to revenue per user. Unlike Amazon Prime (which cuts investment in original shows on the African continent), Netflix continues to support original African works, South African series like King of Fort Joe and The fatal temptation.

Emma Lloyd, Netflix's EMEA partnership, said the Canal+ deal “will allow us to attract more people from French-speaking African countries. It's a huge win for entertainment fans, and part of what we're doing to make the membership experience better.”

Canal+ transactions follow a similar distribution agreement between Canal+ and Netflix in Poland and France.