Brazil brought its tropical style to Croisette for this year's Marché Du film opening party, which was held at Plage des Palmes and was co-hosted by Marketing Executive Director Guillaume Esmiol. The evening was infused with Brazil’s culture and celebrations, the presence of the country’s Minister of Culture Margareth Menezes and the Effective Secretary-General Joelma Gonzaga, and officially marked the beginning of a series of special events and initiatives centered on the South American countries on the market.
The Marchédu film is a country of honor for 2025 and is currently undergoing a strong revival and occupies a major position at this year's French music festival, with the country's industry delegation doubled compared to 2024. It is now the country with the largest number of participants in Latin America and globally, with an active focus on international party partners and promoting partners, and actively focusing on international party partners. This momentum didn’t catch the market’s attention, with several major names in the industry participating in the opening ceremony celebrations and better understanding of how to work with Brazil in towns.
Among the attendees at the opening party of Marci were Berlinale Pro Tanja Meissner, Gilles Renouard, deputy general manager of Unifrance, and sales agents such as Irene Airoldi of the Spanish film Irend of Spain of Filmax, as well as Brazilian ambassadors in France, France Ricardo neiva Tavares, Rio neiva Tavares, and my President Leonardo Edde. The commendable Brazilian singer Luedji Luna was the musical attraction that night.
The next morning, at the opening meeting of the group surrounding Brazil’s honor country, Esmiol praised the country’s custody capabilities and emphasized its importance in the market. "It's very important for us to help ambitious countries to express initiatives," he said of the process of choosing Brazil as a country of honor. "We have twice the number of Brazilian professionals in Marché Du movies. It's great, but the key is not just that they generally have to connect with the international film industry."
Brazil is indeed in contact. Early in the Cannes Film Festival, but some buzz projects involving South American giants have been announced, including Globery's "In the Garden of Appetizers", adapting the debut of Cannes jury member Leila Slimani, Carolina Jabor ("Good Luck"), and hosting Alice Braga ("Alice Braga" ("South") Viola Davis's Ashé Ventures has taken the "Girls to Fly", a biography of Maria Farinha's film "The Pioneer Black Brazilian Gymnast daiane dos dos santos"; Carlos Saldanha in the Open Sea Epic" 100 Nights” packaged the Hubert Bals Foundation for the production, Global Constellation and Rotterdam Festival with three leading Brazilian film promotion organizations (Spcine, riofilme, projeto projeto paradiso - projeto paradiso – projetso – propluction insuent HBF+Brazil: Co-Deepluction: Co-Deplupperment: co-Deplutive support of Co-Depluction:
Speaking on the opening panel of Marché, Margareth Menezes stressed: “Brazil is in global visibility.” In this momentum, the minister made it clear: “We have officially entered the stadium and we are a competitive player.”