There is motivation, and the current moment in Brazilian cinemas. This year, Walter Salles' "I Still Here" became the first Brazilian film for a Brazilian director, winning an Oscar, winning a Best International Book, and bringing the country its first Best Picture nomination and a Best Actress nomination for Fernanda Torres. The week before, Gabriel Mascaro won the famous Berlinale Silver Bear for the "The Blue Trail", the country has the opportunity to win another major festival award in the Cannes main competition with Kleber Mendonça Filho, and Brazil is also the memorial country for the Marché Du Du Di Film.

“Brazil immediately stands out with its cinematic legacy, a dynamic industry full of strong recovery and a remarkable presence in Cannes.” type Choose a country of honor. "Of course, Brazil brings a clear festive spirit to Kreucet."

Some initiatives related to the celebrations in this year's Marché Du films include the selection of Brazilian producers on the producers' network; four Brazilian documentaries and new novel projects from the Rio de Janeiro Film Festival were all in Cannes for display. Plus master classes and training programs. Brazil is the leading Latin American territory in the market, with the fastest growing region in recent years.

Culture Minister Margareth Menezes, who will attend the celebrations in Cannes, stressed that one of the priorities since President Lula's restoration of the Ministry of Culture - demolished by former President Jair Bolsonaro, is "a strategic vision as an economy that can generate jobs, incomes, revenues and market competitiveness."

"Brazil is back in cinemas," she continued. "National production companies spent more than 12 million people to cinemas in 2024, with five national films selling 1 million tickets. The national champions totaled $45 million, with cinemas earning $442 million last year. Since the beginning of their tenure, we have resumed cultural policies in the position that have been stopped or demolished or demolished and are responsible for historic investments in the elements of history.

Representatives of the country's national film institutions pointed out that a significant strengthening of Brazil's internal market, with titles such as "I'm Still Here" increasing the market share of Brazilian films to 30% in early 2025.

Over 2023-24, the Ministry of Culture invested more than US$742 million in Brazil's audio-visual sector fund (ASF) through the country's major public financing mechanism. The federal government also invested another $495 million in the sector through Paulo Gustavo Law, a historic post-pandemic recovery initiative, seeing historic one-time cash injected into 27 states and 5,000 states and 5,000 cities in the country for production and distribution incentives or creating a local knowledge economy.

The Ministry of Culture also created 94 new screening rooms, which allowed the country to set 3,509 screens nationwide and restored national quotas in cinemas to "ensure that Brazilian films are dramatic." Other initiatives include Brazilian Tela, a free Brazilian content streaming platform and plans to create a national film commission. Menezes also recently issued an executive order extending audio-visual law to 2029.

"We have been integrating our independent audio-visual industry for the past 25 years," said producer Fabiano Gullane. "Today, we are not only the main consumer market for streaming - we are Netflix's second largest market in the world, but we are also the protagonist of content production."

"We have producers at all stages, they speak all languages ​​and are ready to accept any project," Gullane added. "Brazil has a very mature market. It's not just 'I'm still here', it's about 30 years of work. But of course, this obviously enables international producers to see Brazil as a strategic partner. Today we have the resources, technology and talent comparable to any country."

"I Still Here" is the first original feature film produced by Globoplay, the streaming division of media Powerhouse Globo. "The success of a film with a Brazilian story in Portuguese movies makes a lot of sense for us," said Alex Medeiros, director of Globoplay Originals' drama, documentary and film. "The Oscars have attracted the attention of new Brazilian productions both nationally and internationally. It's the moment of deciding Brazilian audiovisual work."

Gustavo Gontijo, executive producer of O2 films ("City of God") development, also emphasized that Brazilian producers "grasp this great moment". "We just stood under the leadership of the government's Bolsonaro, and unfortunately this has not invested in our audio-visual industry and said we are not a priority. Lula is in power, incentives and investment have recovered and we have seen the consequences."

“In the next few years, we will see many projects being developed in Brazil due to the return of federal incentives, including projects for O2 movies.” The production company is currently building a large partnership with streamers like Fernando Meirelles’ ambitious Amazon movie “Animal Race” and Netflix mini series “PSSICA.” We made a strategic decision not to seek public funding under Bolsonaro, but we are now bidding again. We want to make a cinema,” Gontijo said.