Bill Belichick CBS Sunday morning interview.

In a statement from the University of North Carolina Chapel Hill, Belichick, a head coach, the iconic former New England Patriots coach, said he agreed to talk to the CBS morning show to promote his new book, The Art of Winning: The Lessons of Football in My Lifetime.

"Unfortunately, I was surprised when I introduced irrelevant topics. I repeatedly told reporter Tony Dokoupil and producers that I would rather let the conversation focus on the book," the statement reads.

However, the outside camera attempt to make the interview focus was that the promotion book obviously failed.

"After a few times, Jordon shared his personal and professional relationship with me, stepping in and reiterating that to help reinvest the discussion. She didn't deflect any specific questions or topics, but simply did her job to make sure the interview stayed on track."

North Carolina's chief football coach also denied Hudson's attempt to control the interview through her intervention. "Some clips make it seem as though it avoids the question of how we meet, but we met with Jordan and I on a 2021 flight to Palm Beach."

"The last eight minute section did not reflect the 35-minute productive 35-minute conversation we had, which covered a wide range of topics related to my career. Instead, it presented selectively edited clips and stills in only a few minutes of interviews to make false narratives - Jordan's attempt to control the conversation, which was incorrect, and that was incorrect."

For them, CBS Sunday morning Executives claim that interviews with Belichick have no preset conditions on situations that may or cannot be discussed. “It was an extensive interview when we agreed to talk to Mr. Belichick. There were no prerequisites or limitations in this conversation. It was repeatedly confirmed with his publisher before the interview was completed. CBS News A spokesperson said in a statement Hollywood Reporter.

Inkwell Management, which represents Belichick's literary property, said in its own statement CBS Sunday morning The show “turns” discusses the private life of football coaches, which prompted many hostile social media posts.

"Bill wrote a book about the authoritative and entertaining nature of success, which should be judged by its content, rather than clicks generated by the segment," the statement said.

April 30, 1:30 pm CBS News' statement update.