Rolling Stone may receive a membership committee if you purchase an independently reviewed product or service through a link on our website.

This year's Stagecoach Music Festival has had many surprise collaborations on the stage, but the brand has also taken root among some special guests. stage Likewise, with daytime activation and late night gatherings, ranging from guest list affairs to family-friendly cowboy competitions.

George Strait's Código1530 Tequila staged in a Hawk-style pop-up bar on the festival venue, where the festival venues welcomed such as Skeet Ulrich and Skeet ulrich and Suit Star Bryan Greenberg. Código Bartender, the official tequila sponsor of Stagecoach 2025, poured out Straits favorite cocktails, a “Cowboy and Dreamer” Margarita made with the brand’s best-selling Blanco Tequila and named after the latest album of Country Legends. As it keeps festival visitors hydrated during the day, Código Cantina becomes a two-step hotspot at night, and guests take over the bar to show their best line dance moves as the tunes of the Straits (and other country stars) are all emitted on the speakers.

Dance also took place several miles from the rodeo competition in Zenyara, an invitation-only event that took over the sprawling private estate of Coachella Valley. Guests like Brendan Skenlar, Lance Bass, Alessandra Ambrosio, NBA star Devin Booker, and country singers Alana Springsteen and Tyler Rich are all swaying over weekend extramarital affairs, with artists like Diplo, Marshmello, Marshmello, Marshmello, Sofi Tukker, Vavo and Midland all have fun in the morning.

Jelly swayed Zenyara on Saturday’s headline stage, as did performers Nelly and Shaboozey. Surprising guests include Too $hort, When the crowd helped the rapper on his early birthday (he was born on April 28).

Corso Marketing Group (CMG) and the Production Partner Framework returned to Zenyara for a late-night desert party after a buzzing activation at Coachella two weeks ago. Resia was once again on board planning the guest list, and Tao Group Hospitality kept the atmosphere good until early morning.

Throughout the weekend, fans approached the festival, fans packed up the Gallery Desert House at the gallery media group event to attract intimate performances by ACM's new male artist of the year, such as ACM's new male artist, while drinking Patrón Elto Minis on the Patrón Elto Minis. Yes, in the iconic Azure Blue Bottle, the mixture of Reposado, Añejo and ExtraAñejo tequila will soon be available in an attractive size of 50ml.

When guests bought Kemo Sabe’s fun western accessories at the Gallery Desert House during the day and drank a Patri cocktail at Gallery Desert House, the space turned into Saturday’s last call sedan at the night, Lynch surprised the crowd with “Take Me Me Home, Country Roads” and Shazboozey’s “Bar Songy (Tipsy), the country star took the stage for more than an hour after the show, playing Hype Man at the DJ booth as fans of Taylor Swift, Shania Twain and Chappell Roan asked to explode among the speakers.

Perhaps the highlight of the weekend was the inaugural desert rodeo, which brought professional rodeo to Desert International Horse Park. Lynch joins comedian Heather McDonald for the special guest attending the conference and the star of Fox's new reality dating show, The farmer wants a wife.

The three-day long-term event offers a true Western experience for festival participants, with the Cowboys taking part in everything from wrestling and team ropes to bull riding and racing. New and long-term fans are able to cheer on their favorite champions in the open stands or VIP ranchers’ reserves The area, based on Smokeye Hill Whiskey in Colorado, offers samples of blue corn bourbon (the taste is neat or sweet tea is radiant). Código1530 Tequila also welcomes guests to their VIP booth, where fans and photographers fall into a craze when they see (fake) Benson Boone.

Desert rodeo offers a high-quality but accessible rodeo experience that combines the products of A-level parties with the authenticity of cow culture. Just minutes from Stagecoach, the desert rodeo performed the growing diversity of country music fans, with attendees ranging from Hollywood celebrities and influential humanoids (no doubt, they all appreciate live IV therapy from dripping water) to families, young partners, and local farmers and pastors from the large coaching valley.

The activation also reflects the diversity of guests, with the above mentioned Drip Moisture Station and the excellent American Denim by Khloe Kardashian sitting in the brands “Outlaw Oasis and Rate Ranch” like Boot Barn, Wrangler, Stetson, Stetson and Yeti.

While the desert rodeo performs a huge wave of patriotism - every afternoon starts with the national anthem and airs the American flag from the parachute parachute team, the atmosphere is definitely Unity In these United States. With music, food and drink flowing, and optimistic ritual masters keeping the crowd entertaining, desert rodeo is a rare event that brings different people together Just having fun. The only debate every day is about how long each rider can stay on his horse without being surrendered, where to best appreciate rider Madison Macdonald Thomas (pictured above), or Tito's Vodka Cocktail or Código1530 expression, you'll be drinking next. Everything else feels like a large public experience.

Witness: As part of its community commitment, Desert Rodeo also supports the organization of the California Fire Foundation, the Los Angeles County Fire Department and the Championship Golden Circle. The champion’s Golden Circle received $10,000 from a generous desert rodeo performer to further support pediatric cancer patients and their loved ones, organizers said.

As stated by Paul Woody, CMO of Professional Rodeo Association Rolling stones Earlier this week, "New ideas and new people are good at telling stories from the West. We know the Desert Rodeo Council will do a great job in 2025 and in the future."