Barbie doll maker Mattel said it will increase the price of certain toys in the United States as President Donald Trump increases its costs.
The company also said it would reduce the amount of products China produces for the U.S. market.
Meanwhile, building the giant Ford says taxes will cost about $1.5 billion (£1.13 billion) this year.
They are joining a growing list of large companies, warning of the impact of U.S. tariffs on companies and the broader economy.
"Given the macroeconomic environment and the evolving U.S. tariff environment, it's hard to predict consumer spending, while Mattel's U.S. sales for the remaining year and holiday seasons," Mattel said.
The United States accounts for about half of Mattel's global toy sales. It is imported about 20% of the goods sold in China.
The company said it plans to reduce these Chinese imports to below 15% next year to next year.
Since returning to the White House in January, Trump has imposed a new import tax of up to 145% on Chinese goods.
His administration said last month that when new tariffs are added to existing tariffs, some Chinese goods could be imposed at 245%.
China's tax on U.S. products is 125%.
In addition to China, Mattel imported from Indonesia, Malaysia and Thailand (including Barbie dolls and hot-wheel cars).
The three countries were subjected to huge tariffs by Trump in April, before being suspended for 90 days.
Last week, Trump acknowledged the potential impact of tariffs. He said American children might have “two dolls, not 30 dolls,” but added that China suffers more than the United States.
Automaker Ford said the total cost of tariffs is expected to increase by $2.5 billion this year, mainly due to the increase in imports from Mexico and China.
But the company said it cuts about $100 million in additional costs by taking various measures, including shipping vehicles from Mexico to Canada to avoid U.S. tariffs.
The company also suspended annual revenue guidance for investors due to uncertainty about Trump's trade policy.
In April, companies including technology giant Intel, footwear maker Adidas and Skechers, as well as consumer goods group Consumer Goods Group & Gamble, detailed the impact of tariffs on their business.
"The U.S. and elsewhere's liquid trade policies and regulatory risks increase the chances of a recession increase the chances of an economy's slowdown," Intel Chief Financial Officer David Zinsner said in a call with investors.
Sportswear giant Adidas warned that tariffs will lead to higher prices for popular U.S. coaches, including gazelle and samba.
"The current environment is too dynamic and results can be planned with reasonable success," David Weinberg, head of finance at footwear company Skechers, told investors.
And P&G - This makes Ariel laundry detergent, head and shoulder shampoo and Gillette shaving products - It said it is considering changing its price to compensate for the additional cost of materials from China and elsewhere.