Australian retailer's bed program franchise was fined $39,600 ($25,425) for allegedly engaged in deceptive advertising practices.

The Australian Competition and Consumer Commission (ACCC) has sent two infringement notices to the company, arguing that the bedside table misrepresents consumers and that its products were evaluated or recognized under the approval of the National Disability Insurance Scheme (NDIS).

In November 2024, ACCC reminded businesses to conduct a higher review of advertising practices targeting NDIS participants.

ACCC's allegations against the bed program involve statements on its website and Google ads that tag some of its mattresses, furniture and bedding accessories as "NDIS approved" and "NDIS allowed".

ACCC Chairman Gina Cass-Gottlieb said: “NDI does not approve any specific goods or services and therefore recommends misleading and risk exploitation of vulnerable consumers.

“Each NDIS participant has a unique need and the funds funded according to their program are determined individually, rather than through approved product lists. For consumers experiencing vulnerability or disadvantages to misleading advertising, we are continuing to investigate companies that make similar claims.

“These infringement notices should be warned by all businesses that promote their products or services to NDIS participants – your ads must reflect the facts.”

Bedside tables operate as a franchise, offering products including mattresses, bedding and furniture through the online platform, as well as 43 physical stores in Western Australia, Victoria, Queensland, the Australian Capital Region and New South Wales.

11 of these stores are registered as NDIS providers.

The Australian government established the NDIS task force in December 2023. The task force is a collaborative effort involving the ACCC, the NDIS Quality and Assurance Commission and the National Disability Insurance Agency (NDIA).

In December 2024, ACCC launched a legal lawsuit against Ausnew Home Care Services, allegedly false and misleading statements about “NDIS approved” aging care and disability products

In March 2025, ACCC conducted an investigation into the supermarket industry and issued 20 suggestions to enhance market competition.

"Australian bedside tables for good faces for misleading NDIS approval claims" was originally created and published by GlobalData-owned brand retail Insight Network.

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