More than $10 billion - that's how Apple's app store revenue last year, according to new analysis by app intelligence provider AppFigures.

The company's estimates show that between 2020 and 2024, U.S. App Store revenue has more than doubled. In 2020, Apple's share of App Store commissions was approximately $4.76 billion, growing to $10.1 billion by 2024.

According to AppFigures, U.S. App Store developers generated $3.68 billion in total revenue from their apps and games in 2024, and received $23.57 billion after Apple cuts.

While Apple does not normally violate its App Store revenue during earnings, it did release a report in May 2023 that said the App Store estimated its estimated bill for digital goods and services worldwide in 2022.

However, AppFigures' analysis found that the App Store made $61.5 billion worldwide in 2022, and the AppFigures has more than $27.39 billion in commissions worldwide.

This leads to a difference between Appfigures' analysis and Apple's own analysis.

This can be explained by the important warnings found in Apple's report. Under Apple's chart, it points out that its "bill and sales" figure is “Unlike the App Store Billings.” This is very important.

When Apple wrote the report, the company tried to show how big the App Store is and what it is key to the overall economy, so it combined the App Store revenue with revenue outside the App Store to generate a total for the “Billing and Sales” category.

In the report, Apple calculated a portion of the total app revenue promoted by the App Store, even if the purchases were made elsewhere. For example, if a user purchases a Hulu subscription on the web but then streams 60% of the time on Apple devices, Apple will promote 60% of the credibility of that user spending. (Determine usage, and the report relies on third-party sources (such as market research companies) to estimate smartphones and tablets, desktops, or TV usage.)

Apple also allows businesses to distribute apps through in-app purchases, but is not visible in the App Store.

"Serious and irreparable harm?"

After a recent court ruling, it makes more sense than ever to examine the numbers around the U.S. Apple's App Store, which now prevents Apple from charging a 27% commission to the transaction committee that occurs outside the App Store.

Apple initially tried to comply with the ban caused by the court's antitrust battle with Fortnite Maker Epic Games, which would not harm the App Store's profits.

To do this, Apple last year provided developers with a way to apply for exceptions to their App Store rules, so they could add links to the app that will guide customers to external purchases. However, Apple continues to charge a 27% commission on these purchases and determines the emergence of website links. (This even includes using a "panic screen" to warn consumers of the dangers of making purchases outside the app store.)

Last week, a judge ruled that Apple "willful violations" in the 2021 ban, continuing to charge fees for purchases of external applications and creating new anti-competitive barriers.

The decision forced Apple to update its U.S. App Store rules, which now allows developers to link to other ways consumers make purchases without barriers or commissions. Since then, several apps have leveraged the ability to introduce web payments, including Spotify, Amazon Kindle, and Patreon. A small game emulator called Delta now supports itself through Patreon members as well.

Apple is bringing the decision and argued in its recent documents that the ruling would cause "serious irreparable harm."

"These restrictions will cost a lot of Apple each year, based on actions that have never been ruled as (or not) illegal," the Apple filing said. "Instead, they were imposed on punishing Apple because it allegedly invalidates itself with the early state law ban."

Since many people think that Apple should have lowered commissions for everyone a few years ago, not just small business developers, this argument may not get along well with developers.

AppFigures' analysis also ruined revenue from the U.S. App Store store through apps and games, which generated about $6.28 billion and $3.83 billion in 2024, respectively.

Together, these numbers highlight Apple’s bottom line, key reasons for how App Store revenue remains in control.