Amazon's NASCAR broadcast is already shaming Fox's efforts

Amazon Prime has set the standard for NASCAR broadcasting. Hopefully Fox is taking notes.

The Internet behemoth made its debut on the Coca-Cola 600 after Sunday's Cup Series (winned by Ryan Blaney) was the second Amazon race of the season. So far, its two TV broadcasts are keen, professional, with no nonsense or meaninglessness. In short, this is the coverage NASCAR fans deserve.

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See, at this point, complaining about TV coverage is rote. Fans of every sport can easily stimulate the broadcast, and each fan base has a significant subset of what the broadcasters are thinking is biased against their favorite teams.

However, in recent years, NASCAR fans have been in trouble. Since Fox covers NASCAR's third decade, it's often felt that the network is mailing it.

About 25 years ago, Fox was in the same position on Amazon. The network's first NASCAR Cup series was the 2001 Daytona 500. Fox's entry into the NASCAR world is the hub of the sanctions body. It officially became mainstream.

The fox was glorious in the early days. Especially compared to other broadcasts. Fox sets the standard for NASCAR coverage, even if you don't like the "Digger" and the embedded cameras on the aprons around the tracks around the country.

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But some changes have occurred in recent years. We are not the only ones to notice. NBC's coverage has shamed Fox since the Network took over the second half of the season from ESPN, and Fox hasn't improved the game. Kevin Harvick is an insightful analyst. But he couldn't overcome the hustle and bustle that penetrated Fox Radio.

To be fair, Amazon is not starting from scratch. Like Fox, Ribbons gained NFL rights before jumping into NASCAR. And it has a lot of experience at the stalls of Adam Alexander, Dale Earnhardt Jr. and Steve Letarte. Alexander has been the main playback sound in the Xfinity series for years, and Junior and Letarte are NASCAR's best analyst pairing at NBC. The two worked together as drivers and captains of Hendrick Motorsports, and their chemistry was obvious on the screen.

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But Amazon is determining production details that Fox doesn't have. The radio is all about the competition and does not bring countless attacks to the children watching the stands. Camera shoots follow what the booth is talking about. Graphics and image quality is significantly better. There is no full-screen commercial break during Green Flag Racing. Amazon has not spent less than 10 laps to go to business.

For NASCAR fans who can watch it, it's a breath of fresh air. NASCAR listeners are more likely than most other professional sports to NASCAR audiences to see ratings gains seen in the 18-49 crowd in 600, which is a huge fee for over 50 years.

But it’s no secret that streaming is the new cable, and how we can consume most sports content in the near future. NASCAR is smart enough to add Amazon to the mix with its new media rights agreement. The right young audience trades less is the right game, especially Formula 1 racing is those fashionable racing sport that does not qualify for Medicare.

Ideally, Amazon will continue to grow the broadcast of its first two games, while FOX, NBC and TNT (in this year's NASCAR competition) will aspire to meet Amazon's standards.

But if you get pessimistic about the ideal world that happens in that ideal world, we won't blame you. We have all been in trouble with Fox's NASCAR broadcasts for the past decade.