The e-commerce giant said Tuesday that Amazon will hold its annual sales event in July, namely July.
This year, the possibility of increasing commodity costs due to tariffs could undermine consumer demand for popular sales activities. According to Punchbowl News, Amazon will reportedly start showing tariffs fees next to the total price of its on-site merchandise.
White House press secretary Karoline Leavitt said in a press conference Tuesday morning that the White House quickly exploded Amazon's decision to see tariffs as the impact of "Amazon's hostility and political behavior."
"This is another reason Americans should buy Americans," she added.
Prime Day is still months away, so it's unclear to what extent tariffs will affect sales this year. Reuters reported that some Amazon sellers have begun to exit Golden Day due to pressure from tariffs, while others have reduced the discount items they will sell.
Typically, Prime Day offers Amazon a way to boost sales in a slower time of year by offering discounts to its own products and other businesses. The company notes that today's small and medium-sized businesses account for more than 60% of Amazon's store sales, selling more than 200 million items on Golden Day last year.
The retailer said the event sold more items than any other Golden Day event to date.
Amazon said Prime Day will close deals this year in more than 35 categories including electronics, kitchens, beauty and clothing. Although the company has not yet obtained any deals, it does say the deal will feature "social popular projects" as well as "creator's favorites" as well as other Amazon exclusives as well as "creator's favorites."
The event is also going to be held in Ireland this year for the first time, and will return to a range of other global markets, including Australia, Australia, Belgium, Brazil, Canada, Egypt, France, Germany, India, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the US, and the United Arab Emirates, the US, and the
Amazon also launched a new luxury option on a SAKS-curated website on Tuesday.
The latest members of the Amazon Luxury Store section will feature Dolce & Gabbana, Balmain, Etro, Stella McCartney, Giambattista Valli, Erdem, Erdem, Fear for God, Jason Wu Collection, Rosetta Getty, Rosetta Getty, Johanna Ortiz, Chantecaille and La Prairie among others. US customers will be able to purchase new series on Amazon.com/saks and Amazon Shopping apps.