Amazon released the company's most capable AI model in the Nova Premier, the Nova family, on Wednesday.

Nova Premier, which can handle text, images, and video (but not audio), is available for Amazon Bedrock, the company's AI model development platform. Amazon says Premier is good at “complex tasks” that “requires precise execution of context, multi-step planning, and across multiple tools and data sources.”

Amazon announced the Nova model lineup in December at its annual AWS RE: Invest Conference. Over the past few months, the company has expanded the series through image and video generation models as well as audio understanding and proxying, distributions that perform tasks.

Nova Premier has a context of 1 million tokens, meaning it can analyze 750,000 words at a time, weaker in some benchmarks than flagship models from rival AI companies like Google. Premier lags behind Google's Gemini 2.5 Pro in SWE-Bench validated coding tests, and also performs poorly on the benchmarks of GPQA Diamond and Aime 2025.

However, according to Amazon’s internal benchmarks, the model performed well in the test of knowledge retrieval and visual understanding in Premier’s bright attractions.

In bedrock, Premier is priced at $2.50 per million tokens, and the model is $12.50 per million tokens generated by the model. This is about the same price as the Gemini 2.5 Pro, which costs $255 per million input tokens and $15 per million output tokens.

Importantly, the Prime Minister is not a “reasonable” model. Contrary to models like Openai's O4-Mini and DeepSeek's R1, it does not require additional time and calculations to carefully consider and fact check its answers to the question.

Amazon is best suited to "teach" smaller models through distillation, in other words, transferring the functionality of its use case-specific to a faster, more efficient package.

Amazon believes that AI is the core of its overall growth strategy. CEO Andy Jassy recently said the company is building more than 1,000 generated AI applications, while Amazon's AI revenue is growing at a "three-digit" year-on-year percentage and represents "billions of dollars in annual revenue run rate."