AI startup COHERE COLERE CAPERIIRIRIRID is a platform for conducting market research

AI startup Cohere has acquired Ottogrid, a Vancouver-based platform that develops enterprise tools to automate certain advanced market research.

Sully Omar, one of the founders of Ottogrid, announced the deal in an article on X on Friday. He did not disclose the terms.

According to Omar, Ottogrid will sunset its products, but will give customers "adequate notification" and "reasonable transition period".

“We are delighted to join the Cohere team and integrate Ottogrid into Cohere’s platform,” Omar said in a statement. “Through our partnership with Cohere, we (will) greatly influence how people automate workflows, enrich data and scale their operations.”

Cohere did not immediately respond to a request for comment.

Cohere's purchase of Ottogrid was due to the fact that the former had some turbulence in business. According to the information, Cohere prepared revenue forecasts in early 2023 were under enough, missing its target 85% last year.

The company told Reuters on Thursday that its annual revenue reached $100 million recently after a strategic shift focused on providing private AI deployments to customers in areas such as healthcare, government and finance.

Ottogrid was launched in 2023 as Cognosys and is led by Omar and Homam Malkawi. It was renamed in October 2024, redesigning a major platform that introduces many new integrations, tools and APIs.

Today, Ottogrid provides a "local table interface" with AI-driven document analysis capabilities. Customers can use it to extract data from the website and save it directly into a spreadsheet, or they can automatically enrich the lead list.

According to Crunchbase, Ottgrid managed to raise $2 million in venture capital from investors, including GV (Google Ventures), Untapped Capital, CEO Amjad Masad, Vercel CEO Guillermo Rauch, Cohere Cohere co-founders Ivan Zhang and Aidan Gomez and others before their exports.

As part of Cohere, Omar says Ottogrid will focus primarily on North, which recently launched a Chatgpt-style app designed to provide knowledge workers with tasks such as summary documents.

PM Pacific 2:03 Update: In a statement, Cohere CEO Aidan Gomez explain: “I’m excited to bring the Ottogrid team to the ship and incorporate Ottogrid’s products directly into North. We are bringing businesses a new way to address new ways to solve research with smart desks, making the day-to-day work of employees more enjoyable and productive.”