Granola, an AI-powered note-taking tool, has been scrolling. The startup has been using a lot since launching a year ago, thanks mainly to word of mouth between VCS and founders, but a big driver seems like people are using it to do more than just its core tone – automated meeting automatic notes.

Chris Pedragel, co-founder of Granola, told TechCrunch that the company’s users are increasingly using Granola to pick up personal notes, which helps them provide all the information from their work and other aspects to use from the app’s AI for parsing and superficial insights. “(People) open granola all day because they have a lot of meetings, so it’s like (…) where they start to live,” he said.

Pedragel said that granola has grown organically popular and diversified use cases among the tech population, and its user base has grown 10% weekly since its launch, although he has not specified how many users currently have.

Granola said Wednesday that amid this rapid growth and popularity it has already raised $43 million in a B round of funding raised by NFDG, a venture capital firm that was owned by Nat Friedman and Daniel Gross, at a valuation of $250 million.

The round also attracted participation from existing investors Lightspeed and Spark, as well as angel investors including Vercel's Guillermo Rauch, Replyit's Amjad Masad, Shopify's Tobi Lutke and Linear's Karri Saarinen. The round raised the company's total funding to $67 million.

In addition to this funding, Granola has expanded its scope of responsibility beyond its current single-user focus to make it more useful to businesses: It is launching a new collaboration feature that allows users to share transcripts and notes with teammates, and enables the app’s AI with a wider range of annotations and details to make your surface insights wider.

Users in an organization can create custom folders for various collaborative examples such as sales calls, customer feedback, and recruitment. The app will also let users share meeting notes with people who don’t use granola, letting them chat with AI and ask questions.

Other conference transcription and recording applications such as Reading AI, Fireflies, and Otter already offer similar shared space capabilities. However, Pedregal said granola is more than just taking notes. He said: “I think granola is different from other journalists because it is very personal and has been under control.

Earlier this month, Granola updated its app to enable users to ask questions about AI robotics about all the meetings they recorded. On this basis, the company will now allow users to ask questions about specific folders.

Granola’s new collaboration focus is part of a broader trend – many AI-powered conference transcription and note-taking tools are expanding their focus and building integrations with other tools as they try to become a storage hub and allow users to search for knowledge from a variety of sources.

Meanwhile, the productivity suite is introducing transcription tools to prevent customers from having to use other applications for this purpose. For example, yesterday’s concept launched an AI conference record tool.

Lightspeed's Mike Mignano believes that Granola has an advantage in this field due to its interface and user experience.

"Since the beginning, the company has had the right combination of AI transcripts and human controls. Now, they are building context across meetings and making notes shareable, making the product stronger. With these features, granola will bring a long-term environment for users and teams, bringing network effects to the startup," he said.