A new AI tool to enhance global creativity

Coca-Cola Company (NYSE:KO) partnered with Adobe to launch Fizzion Project Fizzion, an innovative design intelligence platform that reimagines traditional brand guides as smart, flexible assets.

Coca-Cola Company (KO) launches Fizzion: a new AI tool that enhances global creativity

This new system allows creative teams to generate faster content while maintaining quality, originality and brand integrity. Although still in the pilot phase, Fizzion reflects a forward-looking approach to expanding brand consistency without sacrificing creative control.

Coca-Cola Company (NYSE:KO) operates one of the most complex marketing systems worldwide, making it consistently the challenge of delivering creative content that is both aligned with the brand and locally relevant. Fizzion aims to solve this problem by acting as a design-first AI tool to support (rather than replace) human creativity. It learns from designers in Adobe Creative Cloud tools such as Illustrator and Photoshop, capturing their design choices and converting them into machine-readable StyleIDs. This allows brand guidelines to be automatically applied in various formats, platforms and markets. Rapha Abreu, Vice President of Global Design, commented on this development:

"With Fizzion, our design elements become smart. Logo, Type, Image - Brand Guides live smartly now. Every asset understands how it should behave, adapt and extend any context. It's about embedding AI at the heart of our brand system so creativity can move faster without losing the soul without losing it."

In addition to its commitment to innovation, Coca-Cola Company (NYSE:KO) is also a financially healthy company. The company's reasonable financial position is reflected in its impressive 63-year dividend history. As of May 18, it paid a quarterly dividend of $0.51 per share, with a dividend yield of 2.83%.

Although we acknowledge the potential growth of KOs, our belief is that some AI stocks have higher returns and limited downside risks. If you are looking for more promising AI stocks than KOs and have 100x upside potential, check out our report Cheapest AI in stock.

Read next article: 12 Best Chinese Dividend Nobles Invest Now, Dividend Challenger 2025: Top 25

Disclosure. Nothing.