Management and production company 3 Arts Entertainment is entering the news business.

3 Arts is acquiring Amagement, a talent management company founded by CAA and NBC veteran Olivia Metzger. Metzger will become a partner and co-head of three Arts New York offices.

Amanagement specializes in news, news and personality-driven talent, including customer lists today Craig Melvin, See the media Host Kristen Welker, Fox News host Harris Faulkner and NBC News contributor Steve Kornacki, among others.

Added Oman Management in the transformational landscape of news, news and opinions programming and content. The emergence of alternatives, newsletters, audio and video podcasts, and other platforms mean that journalists and self-righteous owners have more options than ever before when figuring out their crafts, even as traditional TV channels continue to shrink.

The acquisition marks news about 3 art controlled by Lionsgate, traditionally focusing on entertainment management and production, clients like Tina Fey and Mike Judge and shows like that like that office,,,,, four seasons and hill.

That being said, the company acquired A&A Management, which represented Travis Kelce, NBA star Jonathan Kuminga and other sports-related clients earlier this week, which conducted sports and athlete management earlier this week.

3 Arts will be able to leverage its coverage and production expertise to explore options beyond traditional media organizations, thus making their journalistic talent.

3 Arts Entertainment Coos Brian Weinstein and Michael Rotenberg said, “With audience seeking out trusted individual voices, our partnership with OManagement allows us to support journalists and news professionals and personalities as they build their brands and adapt to new ways of connecting with the public. OManagement possesses unrivaled relationships with media companies and on-air talent, and as 3 Arts Entertainment expands its New York City presence, the addition of Olivia as a leader and a partner will help our combined team support cultural influencers and personalities creating impactful content. ”

“The press is evolving, but the need for thoughtful strategic support to storytellers and experts remains unchanged,” Metzger added. “Partnering with 3 arts allows us to provide our clients with opportunities to expand across dynamic media landscapes while retaining the always defined immorality and intimate, personalized focus of 3 arts. By combining our deep experience in agency and talent development into 3 arts strengths in production and media, our strengths in production and media strategy, we can uniquely build strong alliances at each stage, at each stage, at their stage and at their professional stage.