The Most Watched Super Bowl Ads 2025: Top 10 YouTube Rankings
The Super Bowl Lix is a one-sided thing, with the Philadelphia Eagles defeating the City of Canas 40-22 Sunday night, denying that KC they bid for three championships. Since the game doesn't have much drama, TV viewers may have found more entertainment in ads aired on Fox during the TV broadcast, each selling for over $8 million.
The most watched Super Bowl seat on Sunday was a Booking.com ad, featuring Jim Henson’s puppets, and regular non-puppet humans are looking for the best way to book a perfect vacation. According to YouTube, Booking.com also has the most watched Super Bowl attractions in 2024 (featuring Tina Fey) and 2023 (featuring Melissa McCarthy).
Like the past few years, comedy and celebrities have broken the Super Bowl whirlpool, including Glen Powell’s Ram Truck (No. 2); Bill Murray for Yahoo (No. 4 Shane Gillis, Post Malone and Peyton Manning for Bud Light, Gillis and Post Malone became life in a dead-end street party (No. 6), Kieran Culkin provides Nerdwallet with the voice of the genius beluga whale (No. 7) . Ranked fifth on the list is the trailer for Marvel's “Thunderbolts*” movie.
Top Super Bowl Lix ads for GameDay Views on YouTube (Global)
1. booking.com “Make your stay ridiculously correct” Features puppets
2. Ram Trucks: “Goldilocks & Three Trucks” Features Glen Powell
3. Made by Google: Dream Job – Google Pixel SB
4. Yahoo.com: Email Bill Murray
5. MarvelStudios' “Thunderbolts*” trailer
6. Bud Lantern: Big Man Features from Shane Gillis, Post Malone and Peyton Manning
7. Nerdwallet: Genius Beruga Features Kieran Culkin
8. Doordash: Dashpass Mathematics Features Nate Bargatze
9. doritos: Kidnapping
10. Square: Barry and Mosley Features of Barry Keoghan and Don Mosley
Note: February 9th (Sunday) to 11:59 ET
Meanwhile, Kendrick Lamar is the top news of the Super Bowl halftime show this year – second on YouTube’s list of most popular artists (after Bad Bunny) in the Super Bowl. Additionally, Lamar’s “Don’t Like Us” is the third place on YouTube’s list of top daily music videos. According to the video platform, Kendrick Lamar’s official YouTube channel has more than tripled the hourly views per week (February 3).
The most important Google search during Super Bowl Lix in the US? It was “the biggest comeback in NFL history” – the Chiefs trailed the Hawks 24-0. Additionally, the first half of the term “Once there was a closing ceremony for the Super Bowl” +2600% (record: no, never) and “the biggest blowout” search interest is after the heights ever (which will be Super Bowl XXIV, when the 49ers surpassed the Broncos with a score of 55-10).
See also: Super Bowl Ad Review: Ads try to change celebrity formulas (but many don't)