Super Bowl advertising has attracted people's attention in AI, artificial intelligence

Worrying about outsourcing your data and outsourcing your mind to the world's largest companies?

Stop Trouble – AI will be a cheerful friend who can prepare you for a job interview, tell you interesting facts, raise your creativity to new heights and reduce the embarrassment of family gatherings while bringing you closer to humanity.

So, as tech companies made one of the biggest pushes ever in Sunday’s Super Bowl, the message conveyed – sometimes the underlying text, sometimes the explicit one.

Google led the allegation with its AI-fuel ads targeting Gemini, pixel and workspace products, especially trying to use a heartstring on a reception about work respondents, recalling how his daughter had sought for any vagueness he had sought. The company works to hone muscles. That's OK, AI isn't doing a lot for the protagonist that your 12-year-old cousin can't do (“try to make your answer more confident”, which is about the sum of it). you Felt Looks good at it. AI is what makes you feel good.

These ads have a long tradition, traditionally known as the Super Bowl’s tech standardization movement, introduced us to our companies at our most guardian moments to make foreign or irritable borders safe: When we eat with snacks Snacks friends. From using a Mac in 1984 to shopping online in 2000, to investing in Crypto in 2022, our screens today are full of things Silicon Valley wants us to embrace next.

In 2025, AI is AI, and information is in emotional packaging, emphasizing utilities when underlining harm. Very generous, a mixed bag.

Google quickly fell into hot water with a regional ad purchase called Gouda-Gate. The company first includes online sales and then edited for the game itself, a Wisconsin cheese maker solicited from Gemini about Gouda collecting at least 50% of all cheese consumption. Of course, actual numbers drive lower changes.

The chaos got worse when Google's president of cloud applications Jerry Dischler digs in and says “this is not an illusion” and says “Gemini is web-based – users can always check results and reference. In this case, multiple sites on the network include 50-60% of the statistics. “It's a bit like what the restaurant says is, yes, its food has E. coli, but don't worry, its supply The merchant assured them that this was not.

Self-owned is also embedded in the advertisement. Google seems to boast about its ideal customers being people who cannot write or think.

At least you can understand the small business use cases for that location. A Gemini commercial, a nervous boyfriend asking AI to offer football tenure before arriving at his girlfriend’s family Super Bowl party, makes him sound like a pose, and even a kid wants to know what he is doing.

The ad is a more compelling example of self-creation – a person-centered search may require some critical thinking and a real understanding of the game, and the AI-FED answer just makes us all sound like hollow parrots. Turning its idealized customers into Yahoo places also backfires – “How many innings are there in football?” – A totally average person's question is walking around.

However, don't be fooled by random execution. These attractions represent Google's special urgency, which is very much in need of Gemini, and these talkable assistants must seize. Traditional search has become something young people don’t like, and digital advertisers prefer less, which has caused $300 billion in businesses to snap up. Gemini is its solution.

Meanwhile, Openai purchased its first Super Bowl, picked up the larger anvil, placing AI in the context of the entire human history. In a series of graphics, thanks to the aesthetics of the 1980s print shop, the 60-second ad went from fire and wheels to space exploration…but then revolved back to everyday use cases for raising or identifying birds. The place seems to be trapped between epic and dull poles. But more of the problem is what’s happening off-screen.

Openai and Agency Accenture Song actually used the former video tool Sora to create ads first – probably in their own situation – but only in the early stages can human designers fully develop later. Obviously, the handover is intended to demonstrate the company’s recognition of the value of meat creativity. But, like Gemini football ads, it also falls into its own contradictions – a commercial ad that argues that machines can inadvertently show that humans can do better.

By casting Openai in terms of its helping factors (“What Do You Want to Create,” the closing narration question-Advertising at least further boosts the bidding of CEO Sam Altman, to bring this smart form into our daily work life. ( “We believe that in 2025, we may see the first AI agent “joining the workforce” and substantially changing the company’s output,” he wrote last month, even if many AI experts weren’t quite sure. )

Meta (Meta gazed at the art of the museum alone – AI as a portable city guide. However, the leap there is more quantitative than qualitative – the jump of formal functions is more important than what actually gives you new things – and conveniently overlooked Privacy issues arise when potentially recording everyday accessories in devices.

The Super Bowl tech genre has become so established that it even causes repulsion. Three years ago, at the height of Metaverse-Mania, Matthew McConaughey came in and raised more humanistic attention in Salesforce ads. “While others are looking at metamedia and Mars, let's stay here and restore our situation,” he said.

McConaughey and Sales Chase are back this year for The technology is transformative through the company's agent Force Suite.

A pair of attractions (pair McConaughey with his seniors The real detective Co-star Woody Harrelson touted, while suggesting that AI will help him get better dining table and food order. A head capture use case to say the least.

As the YouTube commenter said, “This ad makes logic zero, which makes me angry. You can also look at the weather. The dining person doesn't put someone in the rain. When you order, you tell them you want What do you want, not what they guess. Have you ever written this trash?”

Jimmy Johnson's professional high-altitude AI recreation before the game – with the young man's field walk tape in the middle of the football, but stressed how to get the acceptance of the technology rather than just running for this Technology is much more difficult. to this end. The segment has produced a polarized response on social media. While some appreciate freedom, this backlash suggests that viewers don’t have to be prepared for anything other than traditional movies, and although this may be network-oriented, it’s very easy (cheap).

So where will all of this be? Historically, these attractions have brought square results. The 1984 AD (directed by Ridley Scott) earnestly provided Apple as an alternative to IBM and paved the way to the global leadership of personal technology that continues to have today. Bidding for online shopping led to most companies in the belly (remember pets.com? neither of me) not long after, despite the 300 million people using Amazon owing the mentality shift that started the day.

Larry David's crypto ad is one of the most popular ads of 2022 (“too far!”), but it's FTX, and Sam Bankman in the next Super Bowl Arrested.

When it comes to AI, there is no doubt that the technology will be a part of our lives, but the way in which society rebounds remains to be seen. The jury still has aged how this 2025-grade ad will be. Don't be surprised if there are more air pleas to restore our content next year. Matthew McConaughey, stand up.