Australian publishers claimed that Australian publishers who abused dominant positions were suffered by two collective lawsuits | Australian media

Google's dominance in the field of advertising technology that claims to be damaging the news media is facing two collective lawsuits, one of which announces its advertising revenue of only $ 20 a month.

At the collective litigation hearing of Piper Alderman on Friday at the Federal Court of Melbourne on Friday, there were publications including LGBTQ+ Outlet QNews, and British financial institutions Woodsford (Woodsford ) Funding, accusing Google abuse its market advantages.

The court also heard that Maurice Blackburn represented the second -class event proposed by Riverine Grazier on behalf of the regional export of Riverine Grazier will also be launched for Google in the next few weeks.

Websites including the Guardian Australia usually include embedded advertisements provided by Google, which push to these websites through a programmatic auction. These auctions determine the benefits of custody ads received by the website. Google has been reduced from the revenue provided by advertising customers and websites.

The Australian Competition and Consumer Council reports estimates that each advertisement sold by Google has reduced about 27 %. The report in 2021 found that Google almost participated in almost every part of the advertising technology supply chain.

The report found that in 2020, 90 % of the AD impression was performed through the supply chain through the service chain through the service chain. The report states that the company consolidates its market power by acquiring advertising companies (including DoubleClick and Admob) and video platform YouTube.

The two collective litigation cases stated that GOOGLE's operations have led the issuer's income in terms of advertising income less than their previous income.

Google said in a statement that the allegations “ignore extensive competition, and advertising buyers and sellers have many options, we look forward to proposing a case.”

A spokesman said after the hearing: “Our advertising technology tools can help websites and applications to fund their contents, and make enterprises of various sizes effectively attract new customers.” “Google is our publisher and advertisers Partners have created value, in this fierce competition. “

The spokesman also said that the company was “the main contributor of Australian publishers.”

Krista Schade, the general manager of Riverine Grazier, told ABC on Friday that her 151 -year -old publication has established an online news website to earn additional income, so as not to increase the price of printing newspapers.

However, the income earned by income publishers will depend on the traffic of the website. Websites with low traffic may be reduced, and there are 850 printed versions. In a community composed of 3,000 readers, Riverine Grazier sometimes can only earn $ 20 a month.

“Our numbers are very low. We may earn $ 20 from the website advertisement every month, so trying to earn anything online is a very difficult obstacle.” She said.

“We are weekly newspapers. We introduced the local dart competition and the safety of the farm and the high school awards day.”

QNEWS's publisher Richard Bakker said last year that Google's dominance “created not only an unfair environment, but also harmful to smaller publishers and media.”

The court learned on Friday that QNEWS collective lawsuits are seeking compensation, which is related to Google's historical behavior, and the technology giant has stopped.

Riverine Grazier's lawyer said their separate actions may involve Google's behavior and may need a ban.

The Justice Michael O'Bryan asked the publisher if he had discussed to join the case, but they said they had not yet done so.

The next case management hearing is scheduled to be held on March 4th, and it is expected to mention the claim of the river Grazier in the federal court in mid -February.

The legal action was carried out after the US Department of Justice resorted to the court in the digital advertising industry in the US Department of Justice that last year. The hearing held in September last year introduced the evidence of a former Google executive that the company aims to “suppress” its digital advertising competitors.

Google rejected the premise of the case and believes that it has greater competitors in the advertising industry and its competitors. In the US case, the judgment has not been filed.

The Albani government is planning to introduce a bargaining incentive measures for news media. The allegations are suitable for digital platforms. If they pay directly to the news company, they will effectively refund the offset. It was developed after Meta unwilling to sign a new agreement to pay the news of the news. However, Google has begun to sign a new agreement with publishers to pay news.