Google announced cracking down on false comments

Regulatory agencies have announced that Google has agreed to “major changes in its processes” to help solve false reviews of British companies.

The Competition and Market Authority (CMA) stated that the company (90%of the British search volume) will warn the discovery of people to improve the star.

The most serious illegal review function will be discontinued, which means that they cannot receive any new review.

Individuals who have repeatedly published false or misleading comments will be banned from posting -no matter where they are in the world.

Which consumer group is? It is said that these changes are “a step towards the correct direction”, but it means that these changes need to be supported by strong law enforcement operations. If Google fails to comply with these changes, it may include “huge fines”.

CMA CEO Sarah Cardell said: “The changes from Google have ensured that the steady process is in place, so people can be confident in review and make the best choice.”

These measures only involve comments on companies when searching on Google or Google maps.

They are not suitable for product reviews.

The Google spokesman told the Broadcasting Corporation: “Our long -term investment in cracking down on fraud to help us stop millions of false comments every year -usually before they are released.

“The cooperation with regulatory agencies around the world, including CMA, is part of our continued efforts to crack down on false content and bad actors.”

This is This is not the first question to solve false reviewsArtificial Intelligence (AI) is intensifying this issue.

Amazon and Google have undergone CMA surveys Since June 2021, consumer groups have appeared in false comments a few months later Which one? The conclusion is that Google failed to take sufficient measures to combat false comments In its business list.

CMA said the survey of Amazon is in progress.

Rocio Concha, the policy and propaganda director of Which? Said: “Which? Exposes the false comments of Google multiple times, so the CMA from this technology giant is a step in the correct direction in the correct direction. Essence

“These changes should help consumers from being misled by unscrupulous enterprises and false commenting agents.

“However, regulators must pay close attention to the development of the situation, and prepare for the use of the new law enforcement power given by the” Digital Market, Competition and Consumer Act “to take strong action, including the huge amount fine.”

The influence of authentic comments is huge -CMA estimates that Britain's 23 billion pounds of consumer expenditure “possibly” is affected by online reviews each year.

Google told the BBC that it has begun to restrict business and comments. CMA said that Google will report to it in the next three years to ensure that it will take action.

After this period, Google will be able to change its way of dealing with false reviews to reflect any new changes in technology.

Ms. Cadel added: “This is a fair issue for enterprises and consumers. We encourage the entire industry to pay attention to this.”