Televisaunivision launches short form “Mini”, “3 City Music Festival”

Televisaunivision will surpass its usual products in the TV annual “early” market.

The Spanish giant aims to attract advertisers to recognize the value of the growing Spanish-speaking audience in the United States, intending to introduce a series of short forms of “miniatures” that stream in one minute increments each minute, and a new music festival that will stem from three different pleasures in its running process.

Donna Speciale, president of advertising sales and marketing at Televisaunivision, said some new ideas surfaced to attract young streaming users, which are integrated into various media consumption habits. “We are working to attract young Hispanic audiences, with a huge focus on attracting our young Hispanic audience, and while all of these businesses are working to be everything for everyone, we are for a key, influential consumer, Hispanic, and this is our superpower.”

The concepts surfaced Tuesday during Televisaunivison's annual “expected” demonstration to advertisers.

The company intends to uncover a series of “micro magazines” or fast-paced script series that are conducted in one-minute increments and are designed to use audiences on mobile platforms. Forty original miniature systems will debut in the second half of this year and are planned to expand to comedy and documentary and other genres. “We know one thing we can do, we can do it well because we are the original producers and we can produce all of that, which can actually put the customer inside the storyline. In fact, customers can help create some storyline based on the goals and messages they want to achieve,” Speciale said. The executive said the TV show will also experiment with systems that give viewers the reward for watching something that will help them get into the next episode. She added that the company has begun discussing the concept with media buyers of all major advertising holding companies.

Televisaunivision will launch a new music festival called YA Fest, which will be from three main
Speciale said the city will be on display in the company’s media outlets in September 2026, saying: “It will have linear games and digital games, which are obviously a huge social component. The company’s VIX streaming service plans to launch dedicated music, concerts, interviews, other performances related to Latin music.